Digital Marketing Executive Performance Marketing Specialist About the Role We are seeking a results-driven Digital Marketing Executive to join our team. This role will be responsible for developing, implementing, and optimizing digital marketing campaigns across multiple platforms with a strong focus on measurable performance. The ideal candidate will have proven experience in delivering ROI-positive campaigns and demonstrable results in SEO and paid advertising. Key Responsibilities SEO Management Develop and execute comprehensive SEO strategies to improve organic search rankings and website traffic Conduct keyword research, competitor analysis, and content gap analysis Optimize on-page elements including meta tags, headings, and content structure Build high-quality backlinks and manage off-page SEO initiatives Perform regular technical SEO audits and implement recommendations Monitor and analyze SEO performance using advanced analytics tools Paid Advertising Plan, execute, and optimize paid search campaigns on Google Ads (Search, Display, Shopping) Manage social media advertising campaigns across Meta platforms (Facebook, Instagram) Create and optimize audience targeting strategies based on customer data and behavior Develop compelling ad copy and creative assets that drive high click-through and conversion rates Implement effective remarketing and retargeting campaigns Continuously test ad variations to improve performance metrics Performance Marketing Set clear, measurable KPIs for all marketing initiatives Implement tracking and attribution models to accurately measure campaign effectiveness Optimize campaigns based on performance data to maximize ROI Create detailed performance reports with actionable insights Manage campaign budgets effectively to achieve maximum efficiency Stay current with industry benchmarks and adjust strategies accordingly Analytics Reporting Build comprehensive dashboards to track and visualize marketing performance Provide regular reports on key metrics including traffic, conversions, CPA, ROAS, and LTV Analyze user behavior and conversion funnels to identify optimization opportunities Present performance data to stakeholders with clear insights and recommendations Implement A/B and multivariate testing protocols to drive continuous improvement Required Skills Experience 3+ years of experience in digital marketing with a focus on SEO and paid advertising Proven track record of delivering successful digital marketing campaigns with demonstrable results Deep knowledge of Google Ads, Facebook Ads Manager, and other paid media platforms Strong understanding of SEO principles, tools, and best practices Experience with analytics platforms (Google Analytics, Data Studio) and marketing automation tools Proficiency in tracking and optimizing key performance metrics (CTR, CPC, CVR, ROAS) Data-driven mindset with strong analytical and problem-solving abilities Excellent communication skills for presenting complex data in an understandable way Up-to-date knowledge of digital marketing trends and platform changes Preferred Qualifications Google Ads and/or Meta Blueprint certifications Experience with additional advertising platforms (LinkedIn, TikTok, Twitter) Knowledge of CRM systems and marketing automation tools Experience with landing page optimization and conversion rate optimization Familiarity with marketing attribution models and customer journey mapping Understanding of basic HTML, CSS, and JavaScript What Sets You Apart Ability to demonstrate clear examples of campaigns you ve optimized for performance Experience managing substantial ad budgets with proven ROI Portfolio of case studies showing before/after results of your marketing initiatives Track record of improving organic search visibility for competitive keywords What We Offer Competitive compensation package with performance-based incentives Opportunities for professional development and certifications Collaborative work environment with a results-oriented culture Chance to work on diverse and challenging marketing campaigns Tools and resources needed to achieve marketing excellence If you re passionate about data-driven marketing, have a proven track record of delivering measurable results, and thrive in a performance-focused environment, we want to hear from you!

WordPress Web Developer Digital Marketing Department About the Role We re seeking an experienced WordPress Web Developer to join our Marketing Department. This role will be responsible for creating websites both for our own products and for our clients. The ideal candidate will combine technical expertise with a consumer-focused mindset to build engaging, high-performing WordPress and WooCommerce websites with seamless marketing integrations. Key Responsibilities Design, develop, and maintain WordPress websites with custom themes and plugins for both company products and client projects Implement and customize WooCommerce for e-commerce functionality with a focus on optimal user experience Create website designs and user journeys that address consumer needs and behaviors Set up and integrate various payment gateways to ensure smooth transaction processes Optimize websites for SEO, performance, and user experience Configure and manage analytics and tracking solutions to monitor consumer behavior and conversion paths Build automation workflows between the website and various marketing/communication platforms Collaborate with marketing team members to align website strategy with broader marketing objectives Troubleshoot and resolve technical issues promptly Required Skills Experience Proven experience in WordPress development, including theme customization and plugin development Strong proficiency with WooCommerce and payment gateway integrations Expert knowledge of HTML, CSS, JavaScript, and PHP Experience with Google Analytics, Google Tag Manager, and tracking pixel implementation Strong understanding of SEO best practices and website performance optimization techniques Experience implementing and working with automation tools (Zapier, CRM systems, email marketing platforms) Knowledge of WhatsApp Business API integration and SMS gateways Ability to create responsive, mobile-friendly websites Strong understanding of consumer behavior and user experience principles Ability to translate marketing objectives into effective website features and design Experience creating websites that effectively represent brands and drive conversions Strong problem-solving abilities and attention to detail Excellent communication skills to interface with clients and internal marketing teams Bonus Skills Experience with headless WordPress implementations Knowledge of modern JavaScript frameworks (React, Vue.js) Experience with Git and deployment workflows Familiarity with website security best practices Understanding of GDPR and other data privacy regulations Experience with multilingual website implementations What We Offer Competitive compensation package Flexible work environment Opportunity to work on diverse and challenging projects Professional development opportunities Collaborative and supportive team culture

WordPress Web Developer Digital Marketing Department About the Role We re seeking an experienced WordPress Web Developer to join our Marketing Department. This role will be responsible for creating websites both for our own products and for our clients. The ideal candidate will combine technical expertise with a consumer-focused mindset to build engaging, high-performing WordPress and WooCommerce websites with seamless marketing integrations. Key Responsibilities Design, develop, and maintain WordPress websites with custom themes and plugins for both company products and client projectsImplement and customize WooCommerce for e-commerce functionality with a focus on optimal user experienceCreate website designs and user journeys that address consumer needs and behaviorsSet up and integrate various payment gateways to ensure smooth transaction processesOptimize websites for SEO, performance, and user experienceConfigure and manage analytics and tracking solutions to monitor consumer behavior and conversion pathsBuild automation workflows between the website and various marketing/communication platformsCollaborate with marketing team members to align website strategy with broader marketing objectivesTroubleshoot and resolve technical issues promptly Required Skills & Experience Proven experience in WordPress development, including theme customization and plugin developmentStrong proficiency with WooCommerce and payment gateway integrationsExpert knowledge of HTML, CSS, JavaScript, and PHPExperience with Google Analytics, Google Tag Manager, and tracking pixel implementationStrong understanding of SEO best practices and website performance optimization techniquesExperience implementing and working with automation tools (Zapier, CRM systems, email marketing platforms)Knowledge of WhatsApp Business API integration and SMS gatewaysAbility to create responsive, mobile-friendly websitesStrong understanding of consumer behavior and user experience principlesAbility to translate marketing objectives into effective website features and designExperience creating websites that effectively represent brands and drive conversionsStrong problem-solving abilities and attention to detailExcellent communication skills to interface with clients and internal marketing teams Bonus Skills Experience with headless WordPress implementationsKnowledge of modern JavaScript frameworks (React, Vue.js)Experience with Git and deployment workflowsFamiliarity with website security best practicesUnderstanding of GDPR and other data privacy regulationsExperience with multilingual website implementations What We Offer Competitive compensation packageFlexible work environmentOpportunity to work on diverse and challenging projectsProfessional development opportunitiesCollaborative and supportive team culture If youre passionate about creating exceptional web experiences and have the technical expertise to make it happen, wed love to hear from you! Job Type: Full Time Job Location: Chennai

Digital Marketing Executive Performance Marketing Specialist About the Role We are seeking a results-driven Digital Marketing Executive to join our team. This role will be responsible for developing, implementing, and optimizing digital marketing campaigns across multiple platforms with a strong focus on measurable performance. The ideal candidate will have proven experience in delivering ROI-positive campaigns and demonstrable results in SEO and paid advertising. Key Responsibilities SEO Management Develop and execute comprehensive SEO strategies to improve organic search rankings and website trafficConduct keyword research, competitor analysis, and content gap analysisOptimize on-page elements including meta tags, headings, and content structureBuild high-quality backlinks and manage off-page SEO initiativesPerform regular technical SEO audits and implement recommendationsMonitor and analyze SEO performance using advanced analytics tools Paid Advertising Plan, execute, and optimize paid search campaigns on Google Ads (Search, Display, Shopping)Manage social media advertising campaigns across Meta platforms (Facebook, Instagram)Create and optimize audience targeting strategies based on customer data and behaviorDevelop compelling ad copy and creative assets that drive high click-through and conversion ratesImplement effective remarketing and retargeting campaignsContinuously test ad variations to improve performance metrics Performance Marketing Set clear, measurable KPIs for all marketing initiativesImplement tracking and attribution models to accurately measure campaign effectivenessOptimize campaigns based on performance data to maximize ROICreate detailed performance reports with actionable insightsManage campaign budgets effectively to achieve maximum efficiencyStay current with industry benchmarks and adjust strategies accordingly Analytics & Reporting Build comprehensive dashboards to track and visualize marketing performanceProvide regular reports on key metrics including traffic, conversions, CPA, ROAS, and LTVAnalyze user behavior and conversion funnels to identify optimization opportunitiesPresent performance data to stakeholders with clear insights and recommendationsImplement A/B and multivariate testing protocols to drive continuous improvement Required Skills & Experience 3+ years of experience in digital marketing with a focus on SEO and paid advertisingProven track record of delivering successful digital marketing campaigns with demonstrable resultsDeep knowledge of Google Ads, Facebook Ads Manager, and other paid media platformsStrong understanding of SEO principles, tools, and best practicesExperience with analytics platforms (Google Analytics, Data Studio) and marketing automation toolsProficiency in tracking and optimizing key performance metrics (CTR, CPC, CVR, ROAS)Data-driven mindset with strong analytical and problem-solving abilitiesExcellent communication skills for presenting complex data in an understandable wayUp-to-date knowledge of digital marketing trends and platform changes Preferred Qualifications Google Ads and/or Meta Blueprint certificationsExperience with additional advertising platforms (LinkedIn, TikTok, Twitter)Knowledge of CRM systems and marketing automation toolsExperience with landing page optimization and conversion rate optimizationFamiliarity with marketing attribution models and customer journey mappingUnderstanding of basic HTML, CSS, and JavaScript What Sets You Apart Ability to demonstrate clear examples of campaigns you ve optimized for performanceExperience managing substantial ad budgets with proven ROIPortfolio of case studies showing before/after results of your marketing initiativesTrack record of improving organic search visibility for competitive keywords What We Offer Competitive compensation package with performance-based incentivesOpportunities for professional development and certificationsCollaborative work environment with a results-oriented cultureChance to work on diverse and challenging marketing campaignsTools and resources needed to achieve marketing excellence If you re passionate about data-driven marketing, have a proven track record of delivering measurable results, and thrive in a performance-focused environment, we want to hear from you! Job Type: Full Time Job Location: Chennai