E-Commerce Specialist

As an E-commerce Specialist with 1-3 years of experience in Bhubaneswar, your role involves driving online growth by planning, executing, and optimizing campaigns across various digital channels to enhance traffic, sales, and customer retention. If you have prior experience in e-commerce, food delivery, travel, ride-hailing, or digital services, and enjoy converting data into actionable insights, this opportunity is tailored for you. - **Campaign Management**: Plan and implement campaigns on email, social media, paid ads, and in-app promotions to increase traffic, conversions, and repeat purchases. - **Performance Tracking**: Monitor essential metrics such as click-through rates, conversion rates, ROAS, and customer engagement to refine campaigns for optimal results. - **Customer Targeting & Personalization**: Segment audiences and craft personalized campaigns to enhance customer engagement. - **Content Collaboration**: Collaborate with design, content, and product teams to develop marketing creatives that resonate with the target audience. - **Competitor & Trend Analysis**: Stay updated on industry trends, competitor strategies, and new tools in digital marketing to maintain a competitive edge. - **Tool Management**: Oversee and optimize marketing automation platforms, CRM systems, and ad platforms like Google Ads and Facebook Ads for efficient campaign execution. - **Retention & Growth**: Formulate strategies for customer retention, repeat purchases, and engagement at every stage of the e-commerce funnel. - **13 years of experience** in e-commerce marketing, digital marketing, or performance marketing. - Proficiency in **digital marketing metrics** and KPIs. - Hands-on experience with **email marketing tools, CRM systems, Google Ads, Facebook Ads**, or similar platforms. - Strong **analytical, organizational**, and **communication skills**. - Ability to thrive in a **fast-paced environment**, managing multiple campaigns concurrently. Please note that the additional details of the company were not included in the provided job description.,