E-Commerce Manager - Advertisement

3 - 7 years

0 Lacs

Posted:2 weeks ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

As an E-commerce Manager, you will be responsible for overseeing the online sales of the company and managing various aspects such as website design, digital marketing campaigns, sales funnels, and overall user experience to drive revenue and growth. Key Responsibilities: - Website Management: You will oversee the design, functionality, and user experience of the online store, ensuring a seamless shopping experience from product pages to the checkout process. - Digital Marketing & Sales Strategy: Your role involves developing and executing digital marketing campaigns, including SEO, PPC, email marketing, and social media strategies to increase customer acquisition and retention. - Performance Analysis: You will be monitoring key performance indicators (KPIs) such as website traffic, conversion rates, and sales data to refine strategies and enhance performance. - Customer Experience (CX): It is essential for you to act as the customer's advocate, ensuring a positive online shopping experience. - Cross-Functional Collaboration: You will collaborate closely with marketing, IT, product, and customer service departments to ensure smooth online operations and maintain a unified brand experience. - Promotional Activities: Your responsibilities include planning and implementing promotional offers, discounts, and campaigns to boost sales. - Product Management: You will oversee product rollouts on e-commerce sites, including creating product listings and developing new landing pages. Essential Skills: - Technical Skills: Proficiency in e-commerce platforms such as Shopify, knowledge of web analytics like Google Analytics, and an understanding of web design principles. - Digital Marketing Skills: Expertise in SEO, SEM, PPC advertising, email marketing, and social media management. - Analytical Skills: You must have a strong ability to interpret data, identify trends, and make data-driven decisions to improve strategies. - Leadership & Communication: Your role will require you to lead teams, communicate effectively with various departments, and motivate others to achieve common goals. - Project Management: You should possess skills to manage multiple projects, coordinate efforts, and meet deadlines effectively. - Customer Focus: It is crucial to have a deep understanding of customer behavior and a commitment to enhancing the overall customer journey. If you require any additional details about the company, please let me know.,

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