E Commerce And Digital Marketing Executive

Digital Marketing Executive responsibilities include:

• Assisting in the formulation of strategies to build a lasting digital connection with consumers
• Planning and monitoring the ongoing company presence on social media
• Launching optimized online advertisements to increase company and brand awareness
• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Proven experience as Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google AdWords and email campaigns and SEO/SEM
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Perfect knowledge of web analytics tools (e.g. Google Analytics, Net Insight, Web Trends etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• BSc/BA in marketing or relevant field
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors
• As an e-Commerce Marketer, you will spearhead the strategies that make online transactions possible
• You will also be responsible for organizing, developing, and executing website marketing plans.

Roles and Responsibilities

• Create, update, and regularly monitor the product content on e-Commerce websites/portals.
• Develop systems, create standards, and implement best practices for new product listings, content creation, maintenance, and distribution.
• Collaborate with other departments to provide updated content for accounts to be shared across e-Commerce platforms.
• Extend support in other areas of Social Media Marketing, PPC, Email Marketing, SEO, Keyword Research, Google Analytics, Website UX, and Paid Social Media.
• Grow expertise in assigned product categories and be responsible for the daily business administration on assigned accounts.
• Develop and implement best practices for SEO, pricing policies, media assets, inventory, and/or pre-orders.
• Considerable expertise in using spreadsheets or Excel and web analytics to stay organized and monitor changes in product sales and identify opportunities for improvement.
• Ability to multitask and meet deadlines while maintaining strong attention to details.

Requirements

• Minimum of 3+ years experience in a fast-paced, e-Commerce business.
• Hands-on experience in managing and maintaining e-Commerce websites/portals.
• Knowledgeable of the e-Commerce space including competitive strategies, marketing strategies, product development, consumer research, usability best practices, and industry trends.
• Knowledge of online sales strategies and the various platforms used to conduct digital sales or conversions on a website.
• Familiarity with web design and a keen eye to detail.
• Excellent communication and collaboration skills.
• Analytical and multitasking skills.
• BSc degree in Marketing or relevant field.

Skills

• E-commerce
• Marketing
• Web Content Writing
• Marketing Strategies

Job Types: Full-time, Permanent, Fresher

Pay: ₹9,274.13 - ₹25,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Schedule:

• Day shift

Experience:

• E-commerce: 1 year (Required)
• total work: 1 year (Required)

Work Location: In person