Director/Associate Director, Commerce & Audience Solutions

About the Role

PubMatic is seeking a dynamic and results-oriented Director or Associate Director, Commerce & Audience Solutions to lead our commercial and data partnership efforts across South Asia. This individual will play a pivotal role in fueling the regional growth of our Commerce Media offerings and Connect data partnerships by identifying, engaging, and developing lasting relationships with commerce players, agencies, brands, and data providers.
This role will report directly to the Country Manager, South Asia and maintain a dotted line reporting relationship with the VP of Commerce and Audience Solutions, APAC. The successful candidate will be an entrepreneurial self-starter with strong sales experience in advertising and/or marketing technology, bringing extensive connections and a deep understanding of the commerce media landscape in the region.

What You'll Do

• Commerce Media Sales & Account Management

• Prospect, pitch, and close new commerce media customers, including retailers, marketplaces, and commerce data providers.
• Evangelize PubMatic's Commerce Media solutions to both external (clients/agencies) and internal stakeholders.
• Ensure seamless post-sale implementation and onboarding process in partnership with the Customer Success and Solutions Engineering teams.
• Lead engagement for the signed clients for the first three quarters, focusing on driving education, adoption, and monetization.
• Develop upsell opportunities as product capabilities expand, particularly in areas such as Onsite Inventory Access, Audience Extension, and Activate (deal-focused PMPs).
• Build deep customer relationships to understand needs and influence roadmaps.

• Connect (Audience Data Solutions) Leadership

• Drive fully accountable revenue ownership for the Connect business in South Asia.
• Identify, pitch, and onboard new data and audience partners in collaboration with global/internal stakeholders, including Judith (Connect Lead), the Local Solutions Engineer, and the Customer Success Operations Manager.
• Maintain strong visibility into the existing Connect customer base and work cross-functionally to deepen relationships and engagement.
• Oversee clean handoffs and facilitate technical and commercial onboarding in partnership with operations and support teams.

• Strategic Market Development

• Map and maintain relationships with key decision-makers across agencies and brands in the region.
• Develop go-to-market strategies that align with PubMatics broader commerce and audience growth goals.
• Attend and speak at relevant industry events to represent PubMatic and build thought leadership in the commerce media space.
• Serve as a bridge between regional market trends and global product development by sharing customer feedback and market intelligence with internal teams.

• What Success Looks Like:

• Monthly and quarterly revenue targets met across Commerce Media and Connect.
• Successful acquisition and onboarding of new commerce and data partners.
• Active and expanding portfolio of partner relationships with growing revenue opportunities.
• Recognition as a go-to leader within the market for commerce and audience solutions.

We'd Love for You to Have

Must Have

• 7–10+ years of experience in digital advertising, mar tech, ecommerce media, or AdTech sales roles.
• Proven new business hunting capabilities combined with a strong account management track record.
• Experience working with or selling to digital commerce companies, agencies, and data-focused partners.
• Strong understanding of programmatic advertising, SSPs, DMPs, commerce media, and audience data marketplace dynamics.
• Exceptional stakeholder management skills with the ability to influence at both operational and executive levels.
• Capable of navigating ambiguity; willing to take initiative and make strategic decisions.
• Strong presentation and communication skills, with an ability to simplify complex technical solutions into clear client value.

Nice-to-Have

• Established network of contacts within ecommerce platforms, retailers, brands, media agencies, and data providers in India/South Asia.
• Familiarity with South Asia’s retail media landscape and publisher ecosystems.
• Experience with SaaS or platform-based business models.
• Prior experience at a DSP, SSP, data provider, or commerce media platform.

Perks

• Competitive compensation and performance-linked incentives.
• Hybrid work culture.
• Opportunities for international collaboration and travel across APAC and global PubMatic offices.
• Career advancement in a fast-paced, growing, and collaborative environment.

Additional Information

Return to Office

Benefits

Diversity and Inclusion

About PubMatic

PubMatic is one of the world’s leading scaled digital advertising platforms, offering more transparent advertising solutions to publishers, media buyers, commerce companies and data owners, allowing them to harness the power and potential of the open internet to drive better business outcomes.

Founded in 2006 with the vision that data-driven decisioning would be the future of digital advertising, we enable content creators to run a more profitable advertising business, which in turn allows them to invest back into the multi-screen and multi-format content that consumers demand.