Director Content Strategy

Job responsibilities:

• Develop and own the global content strategy aligned with AceClouds marketing objectives and brand positioning.
• Collaborate with stakeholders across product, sales, and customer success to unify messaging and content direction.
• Lead the planning, creation, and optimization of content: blogs, whitepapers, video scripts, solution briefs, case studies, product overviews, and webinars.
• Ensure consistency in tone, brand voice, technical accuracy, and storytelling across all content.
• Craft and map content to target personas including CTOs, IT Managers, Developers, and SMB decision-makers at various buying stages.
• Use analytics to track engagement and personalize content across channels.
• Lead and grow a team of writers, designers, freelancers, and agencies to execute content programs effectively.
• Oversee editorial calendars, approval workflows, and quality control.
• Establish content KPIs and track performance across SEO, lead gen, email, and digital campaigns.
• Use tools like Google Analytics, SEMrush, and HubSpot to continuously improve content impact.

Required Skills:

• Strategic thinking ability to align content with business and marketing objectives.
• Cloud & IT Knowledge deep understanding of IaaS, SaaS, DevOps, public cloud platforms (AWS, Azure), and cybersecurity.
• Content Leadership proven ability to lead content planning, production, and optimization at scale.
• Storytelling & Messaging Expertise in translating complex technology into clear, compelling, and audience-specific content.
• SEO & Analytics proficient in on-page/off-page SEO, keyword strategy, and measuring content ROI.
• Editorial Excellence Strong command of writing, editing, grammar, and brand tone.
• Cross Functional Collaboration Skilled at working with marketing, product, sales, and leadership stakeholders.
• Project & Team Management Ability to lead distributed teams, manage vendors, and meet deadlines

Qualifications:

• 10+ years of experience in content strategy, content marketing, or editorial roles in B2B tech, preferably cloud/IT services.
• 3+ years in a senior or leadership role managing content teams and working cross-functionally with product and sales.
• Demonstrated expertise in developing content for technical audiences in cloud computing, cybersecurity, DevOps, and related domains.
• Strong editorial judgment, writing, and communication skills with the ability to translate complex topics into compelling narratives.
• Familiarity with SEO best practices, CMS platforms, analytics, and marketing automation tools.