Digital Specialist

Job Description

Think Design, a Havas company, is actively recruiting a Digital Specialist for a pivotal role based out of its Bangalore head office. This role will report directly to senior management and has a high career growth potential. Key Responsibilities: Conduct thorough market research to identify digital marketing trends. Participate in brainstorming sessions to devise appealing ideas for virtual presence. Create comprehensive digital marketing strategies aligned with objectives and utilizing a mix of channels. Collaborate with the leadership, and the content & design teams to plan and post engaging & relevant content for various digital channels, including blog posts, articles, videos, infographics, and social media posts. Develop and execute social media marketing strategies to increase brand awareness and drive engagement. Manage communication between cross-functional teams for effective process management of content, design, and SEO initiatives. Monitor social media and other channels to analyze performance metrics and optimize campaigns. Additional Scope: It would be ideal for a candidate to also have: Graphic design capabilities to create illustrations for websites, blogs, newsletters, etc. Content writing & copywriting capabilities to work on short-form content for social media channels. Experience in managing email marketing campaigns in the B2B service industry to nurture leads, promote services, and drive conversions. Tools/Skills: Must have proficiency in no-code-low-code design platforms such as Canva, etc. Ideal to be proficient in Figma and MS Suite tools such as PowerPoint, Word, and Excel. Knowledge of HubSpot or any CRM tool is a plus. Proficiency in English (verbal and written) is a must. Must be hands-on as an individual contributor, taking ownership of the digital properties across platforms. Must be comfortable in a team setting, utilizing excellent communication skills to generate content Ideal to be well-versed with Adobe Suite tools such as Photoshop, Illustrator, and After Effects. Modern content creation tools such as Canva, Adobe Express, InVideo etc. are also acceptable. About Company Think Design, a Havas company, is a strategic design firm with expertise in the areas of UI UX Design, Service Design, Data Visualization, User Research, and Digital Design. Headquartered in Bengaluru, we work across our studios in Bengaluru, New Delhi, Mumbai, and Hyderabad, and serve clients pan-India. Founded in 2004, we are recognised for our excellence in design with many national and international awards, and our work spans established and emerging industries alike, viz., BFSI, Enterprise Tech, Ed Tech, News Media, Automobile, Industrial Solutions, Healthcare, to name a few. To know more about us, please visit https://think.design/