Digital Mktg Advisory Specialist

Skill required: Marketing Operations - Search Engine Optimization (SEO)

Designation: Digital Mktg Advisory Specialist

Qualifications:Any Graduation

Years of Experience:7 to 11 years
About AccentureCombining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com

What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Develop an organic search engine optimization strategy based on client goals and objectives, defining keywords and priority content, and ensuring web/mobile content meets marketing needs.

What are we looking for Should have experience with Ecommerce industryThe role of an SEO specialist is to execute both on-page and off-page SEO activitiesShould be able to perform complete website SEO analysis on a regular basis and provide recommendations for website and link building campaigns.
Roles and Responsibilities: Responsible for managing all SEO activities such as on-page, keyword strategy to increase rankings on all major search networks.Understand functional and technical requirements from international clients.Should have a solid technical understanding of website structure, structure data, canonicalization, web core vitals etc.Optimizing landing pages for search engine optimizationPerforming ongoing keyword research including discovery and expansion of keyword opportunitiesShould be able to write meta tags based on the keyword mappingWork with developers to make technical recommendations.Work extensively in generating insights and recommendations for SEO Onpage aspectsAbility to understand the business context and apply SEO concepts to provide business solutions.Proficiency in MS Excel should understand formulas and pivot tables.Contribute to the SEO roadmap definition and take the necessary actions so it is successfully delivered.Find ways to reduce crawl errors, improve site accessibility, crawl budget and site performance.Project manage SEO elements, including site migrations and new sites launches.Successfully implement the process for SEO quality control testing prior and after website releases.Work with the Development & Operations team to ensure proper implementation of SEO enhancements and bug fixes.Responsible for boosting DA, PA & Trust flow of website by building Links on authoritative websitesCreating high-quality backlinks using ethical SEO techniques
Qualification
Any Graduation