Digital Media Content Manager

Digital Media Content Manager

content creation, technology, and business growth

Key Responsibilities

Content Strategy & Management

• Build and execute the

  digital content calendar

  across website, blog, social media, email, and campaigns.
• Own storytelling for new launches, campaigns, and brand initiatives.
• Write, edit, and optimise content for clarity, SEO, and conversion.
• Work with designers, video producers, and agencies to produce high-quality assets (videos, graphics, product shots).

Website & E-Commerce Content

• Manage Shopify content: product pages, landing pages, blogs, banners.
• Create optimised product copy, meta descriptions, and tags to improve search rankings and conversions.
• Coordinate catalogue content for Amazon, quick commerce platforms, and D2C site.
• Ensure brand positioning is consistently represented across platforms.

Campaigns & CRM

• Collaborate with the performance marketer to align ad messaging with brand storytelling.
• Create and manage

  email flows and newsletters

  to build customer engagement.
• Oversee content for seasonal campaigns (Diwali, back-to-school, summer, etc.).

Analytics & Optimisation

• Monitor content performance: engagement, conversion, SEO ranking.
• Continuously A/B test headlines, landing pages, and email campaigns.
• Use data to refine content strategies and improve results.

Cross-Team Collaboration

• Partner closely with the D2C Head for business priorities and campaign goals.
• Work with product, design, and operations teams to ensure timely and accurate content delivery.
• Act as the

  digital custodian of the brand

  ensuring Childhood Unplugged is consistently communicated.

Key Skills & Competencies

• Strong writing, editing, and storytelling skills (English fluency).
• Hands-on experience with

  Shopify CMS

  and SEO tools.
• Familiarity with

  email marketing platforms

  (Klaviyo/Mailchimp/Zoho Campaigns).
• Understanding of social media content planning and execution.
• Ability to work with creative teams (designers, video producers).
• Analytical mindset to track content performance and optimise.
• Organised, deadline-driven, and detail-oriented.
  

Experience Required

• 46 years of experience in digital content, media, or e-commerce.
• Prior experience in

  D2C, consumer brands, publishing, or lifestyle sectors

  preferred.
• Proven track record of creating and managing digital content calendars.
• Portfolio of content work across website, blogs, and campaigns.