DIGITAL MEDIA BUYER

ROLE: DIGITAL MEDIA BUYER

Our Client

About Role

The Digital Media Buyer will be the point-person for executing in-platform Digital Media buys across Search, Social, Amazon, and Programmatic channels. The Digital Media Buyer will be looked to as the in-platform expert for executing buys that successfully meet our clients’ KPIs, while ensuring buys are set up with our agency’s campaign architecture and brand safety standards.

The ideal Digital Media Buyer candidate possesses the following qualities and skills:

• Ability to confidently and nimbly set up and manage Digital Media campaigns that deliver on client goals
• Creative, strategic thinker who brings forth interesting and effective optimization recommendations
• Reliable communicator. Responds to emails within a few hours and confirms receipt of email to note that the content is being worked on. Thorough follow-up.
• The capacity to speak to relevant topics in impromptu situations or when unexpected questions are received from clients
• Ability to present campaign performance annotations, recommendations, and perspectives in both verbal and written form
• Track record of successful Digital Media campaign performance to KPIs and client business outcomes
• Ability to work in EST business hours

Core responsibilities include:

• Set up and launch Digital Media campaigns, in the required platform(s) (e.g., The Trade Desk, DV360, SA360, Amazon DSP, Amazon Ads / Pacvue, Meta, LinkedIn, etc.) – following the campaign architecture and brand safety settings outlined by the Digital Media Strategist.
• Suggest alternative approaches to campaign setup that will better deliver against KPIs
• Upload and QA creative into the buying platforms, trafficking those assets to the appropriate media placements.
• Lead tag management, inclusive of creation of tags within the buying platforms and the implementation of those tags into clients’ tag management systems on the appropriate pages and with the appropriate firing settings
• Monitor pacing and performance (2-3x/week each) of every campaign and platform, updating the templated pacing and performance documentation with quantitative details and annotations of findings, hypotheses, and recommendations.
• Implement optimizations based on hypotheses and recommendations to improve campaign performance.
• If ever a digital buy is not executed in a self-service platform, ensure that pacing and performance details are collected from the media vendor, that the data is updated in the pacing and performance documents, and that brand safety settings are monitored and optimized.

Skills required:

• 5+ years’ experience in digital media operations and digital campaign execution (within The Trade Desk, DV360, SA360, Amazon DSP, Amazon Ads / Pacvue, Meta, LinkedIn)
• Advanced proficiency in Excel (can maintain complex spreadsheets), Google Tag Manager, and Google Analytics