Digital Marketing

As a Digital Marketing Executive at our company, your role will involve developing and managing digital marketing campaigns. You will be responsible for overseeing a social media strategy, managing and maintaining the organisation's website(s), and writing and optimising content for the website and social networking accounts such as Facebook and Twitter, among others. Additionally, you will track and analyse website traffic flow, provide regular internal reports, and work towards achieving key performance indicators such as reducing the website bounce rate, increasing dwell time, and improving conversion rates. Key Responsibilities: - Develop and manage digital marketing campaigns - Oversee a social media strategy - Manage and maintain the organisation's website(s) - Write and optimise content for the website and social networking accounts - Track and analyse website traffic flow and provide regular internal reports - Attain key performance indicators such as reducing the website bounce rate, increasing dwell time, or improving conversion rates - Continually work on the Search Engine Optimization of the website(s) - Fix any errors or bugs in online content - Edit and post videos, podcasts, and audio content to online sites - Arrange webinars and webcasts - Write copy for email marketing campaigns - Identify new trends in digital marketing, evaluate new technologies, and ensure the brand is at the forefront of industry developments, particularly in mobile marketing Qualifications Required: - Editing and writing skills: Devising and editing content for various digital platforms, including writing blog posts - Speaking skills: Ability to explain digital technologies and their marketing application coherently to others - Video editing skills: Proficiency in editing visual content for websites and social media - Project management skills: Ability to handle time-sensitive projects and work to deadlines If you are looking for a role that challenges you to stay updated with new trends in digital marketing, while utilizing your editing, writing, speaking, video editing, and project management skills, then this position could be a perfect fit for you.,