Digital Marketing

As a Digital Marketing Executive at our company, your role will involve developing and managing digital marketing campaigns. You will be responsible for overseeing a social media strategy and managing and maintaining the organisation's website(s). Your tasks will include writing and optimizing content for the website and social networking accounts, such as Facebook and Twitter. Additionally, you will track and analyze website traffic flow, providing regular internal reports. Your goal will be to attain key performance indicators, such as reducing the website bounce rate, increasing dwell time, and improving conversion rates. Key Responsibilities: - Develop and manage digital marketing campaigns - Oversee a social media strategy - Manage and maintain the organisation's website(s) - Write and optimize content for the website and social networking accounts - Track and analyze website traffic flow and provide regular internal reports - Attain key performance indicators such as reducing the website bounce rate, increasing dwell time, or improving conversion rates - Continually work on the Search Engine Optimization of the website(s) - Fix any errors or bugs in online content - Edit and post videos, podcasts, and audio content to online sites - Arrange webinars and webcasts - Write copy for email marketing campaigns - Identify new trends in digital marketing, evaluate new technologies, and ensure the brand is at the forefront of industry developments, particularly in mobile marketing Qualifications Required: - Editing and writing skills for devising and editing content for various digital platforms - Speaking skills for internal communication and explaining digital technologies and their marketing applications - Video editing skills for creating visual content for websites and social media - Project management skills for handling time-sensitive projects and meeting deadlines No additional details about the company were provided in the job description.,