Digital Marketing

Role Overview: As a Digital Marketing Lead with 3-5 years of experience, you will be responsible for planning and executing all digital marketing activities. This includes managing SEO/SEM, marketing database, email, social media, and display advertising campaigns. You will also be in charge of measuring and reporting the performance of these campaigns, identifying trends and insights, and optimizing spend and performance based on the insights. Additionally, you will brainstorm new growth strategies, conduct experiments and conversion tests, and collaborate with internal teams to enhance user experience. Key Responsibilities: - Plan and execute all digital marketing activities, including SEO/SEM, marketing database, email, social media, and display advertising campaigns. - Design, build, and maintain the company's social media presence. - Measure and report the performance of digital marketing campaigns, assessing against goals such as ROI and KPIs. - Identify trends and insights to optimize spend and performance. - Brainstorm new growth strategies and execute experiments and conversion tests. - Collaborate with internal teams to create landing pages and enhance user experience. - Utilize strong analytical skills to evaluate the end-to-end client experience across multiple channels and touch points. - Instrument conversion points and optimize user funnels. - Evaluate emerging technologies and provide thought leadership for adoption where appropriate. - Experience in setting up and optimizing Google Ads campaigns. - Stay up-to-date with the latest trends and best practices in online marketing and measurement. Qualifications Required: - 3-5 years of experience in digital marketing. - Strong analytical skills and data-driven thinking. - Proficiency in SEO/SEM, social media management, and digital advertising. - Knowledge of Google Ads campaigns setup and optimization. - Up-to-date with the latest trends and best practices in online marketing and measurement. (Note: No additional details about the company were provided in the job description.),