Digital Marketing Strategist

Role Overview: As a Digital Marketing Strategist at Beat Edu Center of Excellence, you will lead online marketing initiatives to enhance the digital presence and reach learners across India and beyond. Your primary responsibility will be to develop and implement effective digital marketing strategies, manage SEO, Google Ads, Meta Ads (Facebook/Instagram), and email marketing platforms, and optimize paid campaigns to drive leads and enrollments. Key Responsibilities: - Collaborate with content creators, designers, and academic teams to align marketing goals - Monitor and analyze performance metrics using Google Analytics and Meta Business Suite - Keep abreast of digital trends, competitors, and edtech industry developments - Optimize website traffic, landing pages, and lead conversion funnels to boost brand visibility Qualification Required: - Bachelor's degree in Marketing, Business, Communications, or a related field - Minimum of 2 years of experience in digital marketing, preferably in edtech or training - Proficiency in Google Ads, Facebook Ads Manager, SEO tools (SEMRush, Ahrefs), and email marketing platforms - Strong understanding of conversion tracking, retargeting, and audience segmentation - Excellent communication, analytical, and project management skills Additional Details: Based in Calicut or willing to relocate Possession of Google Ads and Meta Blueprint certifications Experience with marketing automation tools (Mailchimp, HubSpot, etc.) Knowledge of basic design tools (Canva, Adobe, etc.) Note: This is a full-time position that requires you to work in person at the company's location in Calicut, Kerala.,