Digital Marketing Specialist

Job Overview:
We are looking for a highly skilled Digital Marketing Executive to lead and execute digital marketing strategies for our client projects. The ideal candidate will possess a solid understanding of B2B and B2C digital marketing channels, client management, and campaign optimization. This role requires a blend of strategic thinking, creativity, and data-driven decision-making to deliver measurable results that meet client objectives.

Roles and Responsibilities:
1. Campaign Strategy & Execution:Develop and execute tailored digital marketing campaigns for clients across SEO, SEM, social media, email, and display advertising channels.Conduct in-depth client consultations to understand their business goals, target audience, and marketing needs.2. SEO & Content Optimization:Perform keyword research, optimize client websites, and implement on-page and off-page SEO strategies to boost organic traffic and improve SERP rankings.Collaborate with the content team to deliver engaging, SEO-optimized content aligned with clients' goals.3. Paid Media Management:Manage and optimize PPC campaigns on platforms such as Google Ads, LinkedIn, and Meta to drive client ROI.Conduct A/B testing, analyze campaign performance, and recommend improvements for increased conversions.4. Social Media Management:Develop and execute social media strategies tailored to client needs, ensuring brand consistency and audience engagement.Monitor social media trends, create interactive content, and respond to client-specific audience feedback.5. Client Reporting & Communication:Prepare detailed reports on overall performance, including traffic, conversions, and other KPIs, to share with clients.Maintain regular communication with clients, providing updates, insights, and recommendations for ongoing and future campaigns.6. Performance Analysis & Optimization:Analyze data from various tools (e.g., Google Analytics, SEMrush) to identify gaps and areas for improvement in client campaigns.Use insights to optimize strategies and exceed client expectations.7. Trend Monitoring & Best Practices:Stay updated on the latest trends, tools, and technologies in digital marketing.Share innovative ideas and strategies to enhance clients digital presence and competitiveness.8. Cross-Functional Collaboration:Work closely with internal teams, including design, development, and content, to ensure timely and successful project delivery.Align client projects with internal capabilities and resource allocation for optimal results.

Qualifications:
1.Minimum of 3 years of experience in managing digital marketing campaigns for diverse clients, preferably in B2B and B2C environments.2.Proficiency in tools like Google Ads, Google Analytics, SEMrush, HubSpot, and social media management platforms.3.Strong project management skills with the ability to handle multiple client projects simultaneously.4.Excellent communication and presentation skills to convey complex ideas to clients and stakeholders.5.Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.6.Experience in managing client expectations and delivering on KPIs consistently.7.Creative thinker with a problem-solving approach and the ability to adapt strategies to different industries.