Digital Marketing Specialist

Job Responsibilities:

• Primary goal is to help grow brands influence, increase brand loyalty, and generate sales leads
• Assist in Marketing initiatives as needed including deployment of B2C emails, creation of social communications such as Google, Bing Facebook, LinkedIn, YouTube, and Twitter.
• Must have SEO , SEM knowledge. Google fundamentals and Google advanced certified a plus.
• Work closely with the marketing team to optimize all Web assets with fresh content to align with the marketing calendar
• Optimize copy for maximum deliverability and engagement, including open rates, click through, calls, conversion and sales
• Evaluate trends, assess new data and keep up-to-date with the latest digital marketing techniques
• Create and implement content, design, and video deliverables based on campaign requirements
• Participate in brainstorming meetings and creative sessions
• Create procedures to ensure all digital marketing is executed on time and on budget

Qualifications:

Job Requirements:

• Degree in marketing, communications, or equivalent experience
• A minimum of 3 years digital experience, particularly with, but not limited to web, video, and emerging technologies
• A solid understanding of written content, video, and web practices
• Strong understanding of email and SMS/texting rules and regulations
• Knowledge of SMS/text and email best practices, including targeted lists, subject lines, messaging, campaign tracking, and deliverability
• Content Creation: Generate engaging and relevant content for various social media platforms.
• Posting and Scheduling: Manage the posting schedule and use scheduling tools to ensure a consistent online presence.
• Community Engagement: Respond to comments, messages, and mentions on social media platforms, fostering positive interactions with the audience.
• Analytics and Reporting: Monitor social media metrics to evaluate the success of campaigns and adjust strategies accordingly.
• Stay Informed: Keep up-to-date with industry trends, social media platform updates, and emerging technologies.
• Collaborate with Marketing Team: Coordinate social media efforts with broader marketing initiatives for a cohesive brand presence.

What we are About You:

• You have a high attention to detail as your first nature.
• You have the ability to multi-task and successfully work in a fast-paced, teamwork-centric, self-directed work environment
• You have the ability to work within tight deadlines, adjust to changes in priorities, and balance short-term needs with long-term strategic initiatives.
• You have a positive, committed, can-do attitude and flexible approach
• Youre a self-starter who thrives on taking ownership of initiatives with limited oversight
• Youre a great communicator who instills confidence in the marketing team, and the company overall
• You have a solid working knowledge of Microsoft Office products, specifically Excel, Word, Outlook, and Teams

Job Type

• Candidate must be willing to work in

  Night Shift

  .
• Working hours will align with the

  Central Standard Time (CST) Zone

  to support U.S. business operations.

Schedule:

• 8 hour shift
• Monday to Friday