Digital Marketing Specialist- Search Arb

IDEACLAN PRIVATE LIMITED

1 - 3 years

2 - 4 Lacs

panchkula

Posted:2 days ago| Platform: GlassDoor logo

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Skills Required

marketing network research optimization metrics data targeting ai automation tracking reporting monetization testing

Work Mode

On-site

Job Type

Part Time

Job Description

About the Role

We are looking for a Media Buyer to manage Search Arbitrage RSOC campaigns on Google Display Network (GDN) and TikTok. This role involves end-to-end campaign ownership—from keyword research and campaign setup to daily optimization and ROI improvements. The ideal candidate should have a solid foundation in digital marketing metrics and a data-driven mindset to make informed performance decisions.

Key Responsibilities

Research and identify profitable keyword segments and traffic opportunities.
Create, launch, and manage Search Arbitrage RSOC campaigns across GDN and TikTok.
Continuously monitor campaign health, track metrics, and adjust bids to improve ROI.
Develop creative and audience tests to refine targeting and improve revenue performance.
Use data insights to make strategic adjustments and proactively address performance issues.
Stay aware of emerging AI tools and automation techniques that can enhance campaign efficiency.
Maintain consistent performance tracking and reporting for internal review.

Requirements

Strong understanding of digital marketing concepts and traffic monetization models.
Familiarity with metrics like CTR, CPC, RPM, CPA, and ROAS.
Experience with campaign optimization, creative testing, and audience scaling.
Analytical mindset with comfort in interpreting performance reports.
Basic knowledge of search arbitrage and ad network ecosystem.
Bonus: Awareness of how AI is being leveraged in performance marketing workflows.

Preferred Qualifications

1–3 years of experience in media buying or performance marketing.
Prior hands-on experience running campaigns on GDN or TikTok Ads.
Self-driven and comfortable operating in an independent role

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