Digital Marketing Specialist

Role & responsibilities

• Develop and execute digital marketing strategies to drive online traffic to the company website
• Plan, execute, and optimize

  paid social media campaigns

  to achieve business goals.
• Manage campaign budgets, bidding strategies, and cost optimization for maximum ROI.
• Create compelling ad copies, visuals, and A/B test different creatives and messaging.
• Monitor and analyze key performance indicators (

  CTR, CPC, CPM, ROAS, Conversions

  ).
• Stay updated on

  platform algorithms, trends, and new advertising features

  .
• Manage pixel tracking, re-targeting strategies, and conversion optimization techniques.
• Manage e-commerce platforms, ensuring product listings are optimized for maximum visibility and sales
• Utilize marketing automation tools to create targeted campaigns and improve customer engagement
• Oversee email marketing campaigns to promote products, drive sales, and enhance customer retention
• Analyze data from Google Ads, analytics tools, and social media platforms to optimize marketing efforts
• Collaborate with the marketing team to create compelling content for online promotions
• Stay updated on industry trends and best practices in e-commerce and digital marketing

Required skills

• Strong ability to analyse data, identify trends, and make data-driven decisions.
• Excellent written and verbal communication skills to effectively convey ideas and strategies.
• Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, social media management tools, email marketing software).
• Understanding of how to build and maintain relationships with customers online
• Ability to lead and motivate a team of digital marketing professionals

Preferred qualifications

• Bachelors or Master’s degree (or equivalent) in marketing, business, or related field
• Experience of about 6-7 yrs. in the relevant field
• Proficiency with online marketing and social media strategy
• Proven success in handling interactive applications and networking platforms
• Willingness to travel