Digital Marketing Specialist

Company Description

Rupenet Payments is a global leader in payments technology and transaction processing, dedicated to delivering secure, scalable, and customer-focused solutions. Headquartered in Chennai, India, and established in 2018, the company has rapidly expanded its presence to regions including Africa, Australia, Canada, Europe, the Middle East, and Singapore. Trusted by over 50,000 merchants, financial institutions, and payment processors, Rupenet specializes in open banking platforms, advanced API infrastructure, and innovative solutions across payments, lending, and banking technologies. With a mission to simplify finance and accelerate financial inclusion, Rupenet focuses on driving innovation, integrity, and meaningful impact in the digital finance space.

Role Description

This is a full-time, on-site role for a Digital Marketing Specialist, located in Sholinganallur. The Digital Marketing Specialist will be responsible for executing digital marketing strategies, optimizing online campaigns, analyzing performance metrics, and driving customer acquisition and engagement. Day-to-day responsibilities include managing social media platforms, creating targeted advertising campaigns, conducting market research, optimizing SEO strategies, and collaborating with cross-functional teams to ensure cohesive branding and messaging. The role will also require developing content for digital platforms and staying informed about the latest trends and technologies in digital marketing.

Qualifications

• Skills in SEO management, SEM strategies, and digital advertising
• Proficiency in social media marketing and campaign management
• Knowledge of analytics tools such as Google Analytics and data-driven decision-making
• Content writing, copywriting, and email marketing expertise
• Understanding of marketing automation platforms and customer relationship management (CRM) tools
• Strong collaboration and communication abilities
• Ability to stay updated with emerging digital marketing trends and technologies
• Preferred qualifications include a bachelor's degree in Marketing, Communications, or a related field, and prior experience in payments or fintech industries