Digital Marketing Specialist

Role:- Digital Marketing Specialist

Experience:- 2-4 Years

Location:- Gachibowli (Hyderabad)

Job Title:

Job Summary:

Google Ads, Meta (Facebook & Instagram) Ads

Key Responsibilities:

1. Google Ads

• Plan, create, and manage PPC campaigns across Search, Display, YouTube, and Performance Max.
• Conduct detailed

  keyword research

  , ad copy creation, and

  A/B testing

   for continuous performance improvement.
• Optimize

  CPC, CTR, Quality Score

  , and conversion rate through data-driven analysis.
• Set up and manage

  conversion tracking

   via Google Tag Manager and Google Analytics.
• Prepare detailed

  performance reports

   and ROI analysis.
• Stay updated with

  Google Ads best practices, bidding strategies, and algorithm changes

  .

2. Meta Ads (Facebook & Instagram)

• Develop and manage

  Meta Ads campaigns

   focused on brand awareness, engagement, and lead generation.
• Define

  audience targeting

   using demographics, interests, lookalikes, and retargeting strategies.
• Create and optimize

  ad creatives

   (images, videos, copy) to maximize performance.
• Monitor campaign metrics such as

  CTR, CPM, CPL, and ROAS

  .
• Conduct

  A/B testing

   for ad creatives and placements.
• Collaborate with the creative team to align messaging with brand goals.

3. LinkedIn Ads

• Create and manage

  LinkedIn Sponsored Content, InMail, and Lead Gen Form campaigns

   targeting B2B audiences.
• Define

  account-based marketing (ABM) strategies

   for reaching decision-makers.
• Optimize campaigns for

  lead quality and engagement

  .
• Monitor analytics and adjust bidding, targeting, and ad copies to improve ROI.
• Coordinate with sales and marketing teams for

  lead nurturing workflows

   from LinkedIn campaigns.

4. Analytics and Reporting

• Track, measure, and report performance across all paid platforms using

  Google Analytics, Meta Insights, and LinkedIn Campaign Manager

  .
• Provide actionable insights and recommendations to improve campaign effectiveness.
• Maintain campaign documentation, budget reports, and KPI dashboards.

5. Additional Requirements

• Manage

  monthly ad budgets

   efficiently and ensure spending aligns with business goals.
• Strong understanding of

  funnel marketing, attribution models, and conversion optimization

  .
• Stay up to date with

  latest trends in digital marketing, AI-driven ad optimization tools

  , and competitor activities.

Qualifications & Skills

• Bachelors degree in Marketing, Business, or a related field.

• 2-4 years of hands-on experience managing paid campaigns on Google, Meta, and LinkedIn within the IT industry.

• Certification in

  Google Ads

  ,

  Meta Blueprint

  , or

  LinkedIn Marketing

   (preferred).
• Strong analytical skills and proficiency with tools like

  Google Analytics, Tag Manager, and Excel/Sheets

  .
• Creative mindset with the ability to collaborate with content and design teams.
• Excellent written and verbal communication skills.

Performance Metrics (KPIs)

• Cost per Lead (CPL)
• Click-Through Rate (CTR)
• Conversion Rate (CVR)
• Return on Ad Spend (ROAS)
• Lead Quality & Volume
• Campaign ROI and Budget Efficiency

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