Digital Marketing Specialist

Role Overview: As a Digital Marketing Specialist, you will be responsible for developing and executing digital marketing strategies to enhance brand awareness and drive traffic to the company's website. Your role will involve identifying target audiences, creating tailored marketing campaigns, and ensuring compelling content is created for various digital channels. Collaboration with graphic designers and content creators will be essential in managing and optimizing social media accounts, conducting keyword research for SEO, and overseeing paid advertising campaigns. Your analytical skills will play a crucial role in tracking and analyzing campaign performance using tools like Google Analytics and providing regular reports on key metrics and insights. Additionally, you will be tasked with developing and managing email marketing campaigns, collaborating with sales, product, and design teams, and staying updated on industry trends and emerging technologies to ensure competitiveness. Key Responsibilities: - Develop and execute digital marketing strategies to enhance brand awareness and drive website traffic. - Identify target audiences and create tailored marketing campaigns. - Create compelling content for digital channels like blogs, social media, email newsletters, and the company website. - Manage and optimize social media accounts, including content scheduling, community engagement, and performance analysis. - Conduct keyword research and implement SEO best practices. - Manage paid advertising campaigns across platforms like Google Ads and social media. - Track and analyze campaign performance using tools like Google Analytics. - Develop and manage email marketing campaigns. - Collaborate with sales, product, and design teams to align marketing strategies with business goals. - Stay updated on industry trends and emerging technologies. Qualifications: - Bachelors degree in Marketing, Communications, or a related field. - 2+ years of experience in digital marketing or a similar role. - Proficiency in digital marketing tools like Google Analytics, Google Ads, and social media management platforms. - Strong understanding of SEO, SEM, content marketing, and social media strategies. - Excellent written and verbal communication skills. - Strong analytical skills and the ability to interpret data for decision-making. - Ability to work independently and as part of a team in a fast-paced environment.,