Digital Marketing Specialist

MAPSystems

4 - 6 years

0 Lacs

bengaluru karnataka india

Posted:1 day ago| Platform: Foundit logo

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Skills Required

google ads google analytics 4 ppc campaign management keyword strategy multivariate experiments content strategy meta ads

Work Mode

On-site

Job Type

Full Time

Job Description

Experience Required:

4 to 6 Years

We are looking for an SEM expert to manage search engine optimisation and marketing activities for our websites.

You will be responsible for managing all SEO activities, such as PPC campaign management, content strategy, link building, LLM optimisation,and keyword strategy, to increase rankings on all major search networks.

Responsibilities

Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns.
Manage campaign expenses, stay on budget, and estimate monthly costs.
Optimize copy and landing pages for search engine marketing.
Perform ongoing keyword discovery, expansion and optimisation.
Research and implement search engine optimization recommendations.
Research and analyze competitor advertising links.
Develop and implement link building strategy.
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements and skills

Proven SEM experience in managing PPC campaigns across Google Ads, YouTube and Meta Ads
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tool (e.g, Google Analytics 4)
Experience with A/B and multivariate experiments
Knowledge of ranking factors and search engine algorithms
Up-to-date with the latest trends and best practices in SEO, GEO, AEO and SEM

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