Digital Marketing Specialist

Infocareer

1 - 3 years

2 - 3 Lacs

Chennai

Posted:1 day ago| Platform:

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Skills Required

SMO Keyword Analysis Keyword Research Website Analysis Google AdWords SEO Social Media Optimization Search Engine Optimization Content Optimization

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Summary:

Digital Marketing Executive

Key Responsibilities:

Develop, implement, and manage digital marketing campaigns across SEO, SEM, social media, email, and content marketing.
Manage and optimize company websites and landing pages to improve user experience and drive conversions.
Analyze digital data to draw key recommendations around website optimization and campaign effectiveness.
Track and measure ROI and KPIs and prepare detailed performance reports.
Stay up-to-date with the latest digital marketing trends, tools, and best practices.
Coordinate with design and content teams to create engaging and brand-aligned content.
Manage the company's presence on platforms like Google Ads, Meta (Facebook/Instagram), LinkedIn, and others.
Drive lead generation and brand awareness through targeted online strategies.

Requirements:

Bachelors degree in Marketing, Digital Media, Communications, or related field.
Proven experience in a digital marketing role.
Strong understanding of SEO, Google Analytics, Google Ads, Facebook Ads, and email marketing tools.
Familiarity with WordPress, HubSpot, Mailchimp, or similar platforms is a plus.
Creative thinking and problem-solving skills.
Strong communication and interpersonal skills.
Ability to multitask and meet deadlines in a fast-paced environment.

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