Digital Marketing Specialist

As a Digital Marketing Specialist at Infinova, you will play a crucial role in planning, executing, and optimizing digital campaigns to enhance brand visibility and generate leads. This onsite opportunity based in our Kochi office will have you collaborating closely with our marketing and sales teams. Key Responsibilities: - Manage and optimize Meta Ads (Facebook & Instagram) and Google Ads campaigns to maximize results. - Handle Google My Business profiles and ensure the implementation of SEO best practices for improved organic visibility. - Monitor campaign performance closely and prepare detailed reports with actionable insights for continuous improvement. - Collaborate with creative teams to develop ad creatives and engaging social media content. - Stay updated on the latest digital marketing trends and implement innovative strategies to drive results. Required Skills: - Hands-on experience with Meta Ads Manager and Google Ads is essential for this role. - Proficiency in SEO practices including both on-page and off-page optimization. - Familiarity with various social media platforms and tools such as Canva for creative content development. - Strong analytical skills and the ability to interpret campaign data to make informed decisions. Nice to Have: - Experience with WordPress for website content updates would be a plus. - Exposure to Google Analytics and Search Console to gather deeper insights and optimize digital strategies effectively.,