Digital Marketing Specialist

As a versatile Technical Content & Digital Marketing Specialist, you will play a crucial role in creating high-quality technical content and driving its visibility through effective digital marketing strategies. You will bridge the gap between content creation and promotion, ensuring that product documentation, blogs, and marketing assets are impactful and accurate. **Key Responsibilities:** - Develop product documentation, user guides, FAQs, and knowledge-base articles. - Write blogs, whitepapers, and case studies to demonstrate expertise and thought leadership. - Create and refine website content including product pages, features, and landing pages. - Ensure that content is clear, user-friendly, and technically accurate. - Optimize content for SEO/SEM to enhance visibility. - Plan and execute content distribution across blogs, social media, and email campaigns. - Collaborate on marketing campaigns to drive leads and engagement. - Track and analyze content performance metrics such as traffic, engagement, and conversions. **Qualifications & Skills:** - Bachelor's degree in Communications, Marketing, English, or a related field (technical background preferred). - 1-2 years of experience in technical content writing and/or digital marketing. - Strong understanding of SEO, keyword research, and content optimization. - Ability to simplify complex technical concepts into engaging language. - Proficiency with tools like Google Analytics, Ahrefs, SEMrush, CMS platforms, and social media management tools. - Excellent written and verbal communication skills. You will have the opportunity to work at the intersection of technology, content, and marketing. This role will allow you to be a core contributor to the product's visibility and customer experience. Additionally, it is a growth-oriented role that provides exposure to both content strategy and digital marketing. (Note: The additional details of the company have been omitted as they were not explicitly requested in the instructions.),