Digital Marketing Specialist

Job Description

Job Summary We are seeking a performance-driven AI Driven Digital Marketing Specialist to lead and execute our Funnel 1 marketing initiatives. This role focuses on deploying AI-integrated digital strategies across social media, website landing pages, and lead magnets to drive qualified leads and web traffic growth. The ideal candidate is analytical, tech-savvy, and results-oriented, with a strong grasp of AI-enhanced tools and marketing automation. Key Responsibilities Plan, execute, and optimize digital campaigns using AI-enabled marketing tools. Manage top-of-funnel distribution via social media, website landing pages, and digital magnets. Run high-conversion lead generation campaigns targeting 300+ qualified leads/month. Achieve and maintain at least 30% month-over-month website traffic growth. Oversee WhatsApp and email marketing distribution platforms. Collaborate with sales managers to qualify and convert leads. Analyze campaign metrics and use insights for continual improvement. Stay up to date with trends in AI marketing and performance optimization. Requirements Bachelors or Masters degree in Marketing, Communications, Business, or related field. Minimum 2 years of hands-on digital marketing experience. Proficiency with modern, AI-integrated digital marketing tools. Strong understanding of lead funnels and conversion strategies. Ability to handle WhatsApp and email marketing tools for campaign distribution. Data-driven mindset and experience with traffic/lead performance analytics. Excellent communication, planning, and execution skills. Performance Expectations Deliver minimum 300 qualified leads per month . Achieve 30% monthly growth in website traffic . Optimize lead quality and reduce acquisition cost through AI enhancements. Compensation & Benefits Monthly salary: 30,000 - 50,000 (Based on skillset and marketing maturity) Opportunity to work on cutting-edge AI-driven marketing strategies Work in a fast-paced, innovation-focused tech environment Strong potential for performance-based growth and recognition Work Environment Onsite role based in our Chennai office Collaborative, growth-focused team culture No remote or hybrid option we value close team coordination