Digital Marketing Specialist

About Femtosoft Technologies: Femtosoft Technologies is a well-established software design, software development, digital marketing, and web development company based in Chennai, India. Our expertise covers a wide range of services including software development, digital marketing, mobile application development, search engine optimization, and social media marketing. Our goal is to empower brands to thrive in the digital landscape by leveraging strategic insights, innovative solutions, and a steadfast commitment to execution. With over a decade of experience, we are dedicated to delivering exceptional results and fostering strong, collaborative partnerships with our clients. Role Description: We are seeking a talented and creative Digital Marketing Specialist to join our team. The ideal candidate will be responsible for creating, implementing, and overseeing marketing campaigns designed to promote our company's products and services. You will play a crucial role in enhancing brand visibility in the digital sphere, driving traffic to our website, and generating leads and customers. Qualifications: - Minimum of one year of experience required. - A degree in Marketing, Business, or a related field is preferred. - Proven experience in a Digital Marketing Specialist role or similar position. - Thorough understanding of various social media platforms, industry best practices, and website analytics. - Knowledge of HTML, CSS, and JavaScript is advantageous. - Proficiency in SEO, SEM, Google Analytics, and CRM software. - Strong analytical skills and a data-driven mindset. - Up-to-date knowledge of the latest trends and technologies in digital marketing. Job Responsibilities: - Develop and execute comprehensive digital marketing strategies encompassing SEO/SEM, marketing databases, email campaigns, social media initiatives, and display advertising. - Establish and maintain our presence on social media platforms. - Analyze and evaluate the effectiveness of digital marketing initiatives, measuring performance against set goals such as ROI and KPIs. - Identify trends and insights to optimize spending and enhance performance. - Design, implement, and analyze experiments and conversion tests. - Collaborate with internal teams to create landing pages and enhance user experience. - Utilize analytical skills to assess the complete customer journey across various channels. - Identify conversion opportunities and optimize user pathways. - Engage with agencies and partner vendors. - Evaluate new technologies and provide strategic insights for potential adoption. Skills Required: - Strong communication and interpersonal skills. - Project management and deadline-oriented. - Exceptional organizational and time management abilities. - Initiative-driven and a team player. - Motivated and ambitious. - Familiarity with digital marketing principles, tools, and best practices. - Proficiency in digital marketing tools and software. Benefits: - Diverse career opportunities in social media marketing, content writing, copywriting, search engine marketing, digital marketing analysis, and SEO expertise. - Potential to become a sought-after professional. - Opportunity to collaborate with individuals with diverse skills, enhancing people skills. - Flexible and versatile approach to online marketing, eliminating traditional door-to-door marketing efforts. - Gain valuable business insights. Work Information: - Work Mode: Work from Office - Working Days: Mon to Sat,