Digital Marketing Specialist

Job Title: Digital Marketing Expert

Location:

Brand: Devasya Contemporary Indian Womenswear

About Devasya

Devasya is a modern Indian womenswear brand celebrating elegance, craftsmanship, and contemporary silhouettes. With stores in prime south Delhi locations and a growing digital presence, Devasya is focused on building meaningful connections with today's Indian woman across online platforms.

Role Overview

Digital Marketing & E-Commerce Executive

Key Responsibilities

WhatsApp Marketing & CRM

• Plan and execute WhatsApp campaigns for new launches, store events, promotions, and customer re-engagement
• Manage WhatsApp automation flows, broadcasts, and segmentation
• Work on improving customer experience and conversions via WhatsApp
• Coordinate with store and customer support teams for follow-ups and queries

Meta Ads (Facebook & Instagram)

• Plan, execute, and optimise Meta ad campaigns for brand awareness, traffic, and conversions
• Manage creatives, audiences, budgets, and performance tracking
• Analyse ROAS, CPA, CTR, and other key metrics to improve campaign efficiency

Google Ads (SEM)

• Manage Search, Shopping, and Display campaigns
• Conduct keyword research and optimise ad copies and landing pages
• Monitor budgets and continuously improve ROI

Shopify Admin & Website Management

• Manage Shopify backend including products, collections, inventory, pricing, and content updates
• Coordinate website updates for new launches, banners, and promotions
• Monitor website performance, user experience, and basic analytics

SEO

• Work on on-page and basic technical SEO for the website
• Optimise product pages, collections, blogs, and metadata
• Coordinate with content and design teams for SEO-friendly content

Requirements

• 24 years of experience in digital marketing, preferably in fashion, lifestyle, or D2C brands
• Strong hands-on experience with WhatsApp marketing tools and automation
• Practical experience running Meta and Google Ads
• Working knowledge of SEO best practices
• Experience managing Shopify backend
• Strong analytical skills and attention to detail
• Ability to work independently and coordinate with internal teams

Preferred Skills

• Experience in fashion or retail brands
• Understanding of customer journeys and conversion funnels
• Familiarity with tools like Google Analytics, Meta Business Manager, Google Search Console, and WhatsApp CRM platforms