Digital Marketing Specialist

Experienced Digital Marketing Freelancer (Performance & Growth)

EdTech, Cyber Range, SOC deployment, and CTI services

• Type:

  Freelance (part-time / project-based)

• Location:

  Remote (India-friendly time zone)

• Duration:

  36 months, extendable based on results

Performance & Growth

• Own multi-channel acquisition:

  SEO, SEM/PPC (Google/Meta/LinkedIn), LinkedIn organic, YouTube, email automation, landing pages, and CRO

  .
• Drive

  MQLs, demo signups, and course enrollments

  for Cyber Whisper's EdTech and services (Cyber Range, SOC, CTI).
• Create/adapt

  ad creatives, hooks, and landing page copy

  aligned to our brand and technical offerings.
• Set up/maintain

  tracking

  (UTMs, GA4, GTM), conversion goals, and dashboards.
• Run

  A/B tests

  on ads, creatives, audiences, and landing pages.

SEO with Advanced Techniques

• Build a

  topical authority map

  for terms like

  cyber range

  ,

  SOC deployment

  ,

  CTI services

  , and

  cybersecurity company

  ; execute a content plan to win

  non-brand, high-intent traffic

  (including misspellings such as cybre sewcurot).
• Use

  NLP-driven

  keyword discovery,

  semantic clustering

  , and

  topic modeling

  to capture head, mid, and long-tail intent.
• Launch

  programmatic SEO

  pages (industry/use-case/location/university variants) using guardrailed content briefs (originality, factuality, tone).
• Implement

  entity-first SEO

  (entities, synonyms, relations) with strong internal linking and hub/cluster architecture.
• Add/optimize

  schema markup (JSON-LD)

  : Organization, Product/Service, FAQ, HowTo, Breadcrumb, Article/BlogPosting, VideoObject, Course/Webinar where relevant.
• Standardize

  on-page

  (titles, H1H3, semantic sections, FAQs), internal linking, and rich snippets strategy; manage

  link velocity

  .
• Set up efficient content ops: prompt libraries, editorial checklists, plagiarism checks, source tagging,

  E-E-A-T

  (author bios, case studies, citations).
• Technical SEO:

  crawl budget

  cleanup, canonicals, XML sitemaps, CWV (LCP/CLS/INP), image alt/next-gen formats, and log-file insights.
• Create

  YouTube SEO

  playbooks (metadata, chapters, descriptions) and interlink with site hubs.
• Measure using

  non-brand clicks

  ,

  share of SERP

  ,

  keyword movement by cluster

  , and

  content?lead

  conversion.

• 35+ years in digital/performance marketing with proven

  lead-gen

  results (B2B, EdTech, or cybersecurity preferred).
• Hands-on with

  Google Ads, Meta Ads, LinkedIn Ads

  ,

  GA4

  ,

  GSC

  ,

  GTM

  , strict

  UTM governance

  .
• Strong

  semantic SEO & topical authority

  work (pillar/cluster sites, entity maps, schema at scale, internal link standards).
• Comfortable with

  Ahrefs/Semrush

  ,

  Screaming Frog/Sitebulb

  , and content brief tools (e.g., Surfer/Clearscope/Frase/MarketMuse) or equivalent workflows.
• Landing pages & CRO:

  WordPress/Webflow

  (or similar), form builders, A/B tools; sharp ad & LP copy.
• Portfolio/case studies with

  hard metrics

  (non-brand traffic growth, rankings for target clusters, CPL, CVR, ROAS).

• Experience marketing

  cybersecurity / developer / technical training

  .
• Basic

  HTML/CSS

  , Canva/Figma, YouTube thumbnails & scripting.
• Webinar funnels (Zoom/Meet),

  influencer/affiliate

  experiments, community growth.
• Familiarity with

  Next.js

  /technical sites, CWV fixes, CDN/edge basics.

• Non-brand clicks & impressions

  for clusters: cyber range, SOC deployment, CTI services, cybersecurity company, etc.

• Keyword movement by cluster

  ,

  SERP features won

  (FAQ/HowTo/Video/Review snippets),

  internal link graph health

  .

• MQLs & SQLs

  ,

  CPL/CPA

  ,

  ROAS

  ,

  CTR/CVR

  , landing page

  bounce & form-fill rate

  , pipeline impact.

• 30 days:

  SEO audit + topical map; tracking fixed; schema baseline; first cluster & programmatic LPs live; dashboards in Looker Studio.

• 60 days:

  34 clusters active;

  non-brand clicks up 3050%

  ; 2 schema types deployed; 23 A/B wins on LPs; early page-1 entries for long-tail in cyber range/SOC/CTI.

• 90 days:

  Page-1 presence for multiple

  mid-tail

  terms;

  qualified demo requests up 2540%

  ; internal linking standards & content playbooks running at cadence.

GA4, GSC, GTM, Google Ads, Meta, LinkedIn Ads, Ahrefs/Semrush, Surfer/Clearscope/Frase/MarketMuse, Screaming Frog/Sitebulb, Looker Studio/Sheets, Hotjar/Clarity, WordPress/Webflow.

SUBJECT: Digital Marketing Freelancer Application

with:

1. 510 line pitch on relevant wins (SEO + leadgen),
2. Portfolio/case studies with

   before/after metrics

   and example

   topical maps/entity schemas

   ,
3. Preferred engagement model (hourly/retainer),
4. Availability (hrs/week) and start date.