Company Description Cyber Whisper is a leading provider of advanced cybersecurity and EdTech solutions. We specialize in building secure Security Operations Centers (SOC), designing immersive cyber ranges, and offering expert-led training programs in threat detection, incident response, and compliance. Our mission is to empower organizations and individuals with the tools, skills, and intelligence needed to navigate and secure the digital landscape. Through our integrated EdTech platforms, we deliver scalable, engaging, and cutting-edge learning experiences. Stay ahead with our Threat Intelligence Updates , delivering the latest insights on emerging cyber threats and innovative security and education technologies. Role Description This is a full-time hybrid role for a Marketing and Business Development Intern located in New Delhi , with partial remote work acceptable. The intern will contribute to both our cybersecurity and EdTech initiatives by assisting in market research, developing marketing strategies, supporting sales efforts, and engaging with clients. Daily responsibilities include gathering market and competitor data, contributing to marketing campaigns, preparing sales presentations, and enhancing customer engagement—especially in the cybersecurity training and educational technology sectors. Qualifications Strong Communication and Customer Service skills Experience in Market Research and developing Marketing Strategies Basic understanding of Sales processes Excellent organizational and multitasking abilities Ability to work independently and as part of a team Bachelor’s degree in Business, Marketing, or a related field is a plus Interest or experience in the cybersecurity and/or EdTech industries is advantageous
Experienced Digital Marketing Freelancer (Performance & Growth) About Cyber Whisper Cyber Whisper is an India-based cybersecurity company in EdTech, Cyber Range, SOC deployment, and CTI services . We build hands-on cyber-range training and deploy defence-grade SOC capabilities for universities, government organizations, and enterprises. Engagement Type: Freelance (part-time / project-based) Location: Remote (India-friendly time zone) Duration: 36 months, extendable based on results What You'll Do Performance & Growth Own multi-channel acquisition: SEO, SEM/PPC (Google/Meta/LinkedIn), LinkedIn organic, YouTube, email automation, landing pages, and CRO . Drive MQLs, demo signups, and course enrollments for Cyber Whisper's EdTech and services (Cyber Range, SOC, CTI). Create/adapt ad creatives, hooks, and landing page copy aligned to our brand and technical offerings. Set up/maintain tracking (UTMs, GA4, GTM), conversion goals, and dashboards. Run A/B tests on ads, creatives, audiences, and landing pages. SEO with Advanced Techniques Build a topical authority map for terms like cyber range , SOC deployment , CTI services , and cybersecurity company ; execute a content plan to win non-brand, high-intent traffic (including misspellings such as cybre sewcurot). Use NLP-driven keyword discovery, semantic clustering , and topic modeling to capture head, mid, and long-tail intent. Launch programmatic SEO pages (industry/use-case/location/university variants) using guardrailed content briefs (originality, factuality, tone). Implement entity-first SEO (entities, synonyms, relations) with strong internal linking and hub/cluster architecture. Add/optimize schema markup (JSON-LD) : Organization, Product/Service, FAQ, HowTo, Breadcrumb, Article/BlogPosting, VideoObject, Course/Webinar where relevant. Standardize on-page (titles, H1H3, semantic sections, FAQs), internal linking, and rich snippets strategy; manage link velocity . Set up efficient content ops: prompt libraries, editorial checklists, plagiarism checks, source tagging, E-E-A-T (author bios, case studies, citations). Technical SEO: crawl budget cleanup, canonicals, XML sitemaps, CWV (LCP/CLS/INP), image alt/next-gen formats, and log-file insights. Create YouTube SEO playbooks (metadata, chapters, descriptions) and interlink with site hubs. Measure using non-brand clicks , share of SERP , keyword movement by cluster , and content?lead conversion. Must-Have Experience 35+ years in digital/performance marketing with proven lead-gen results (B2B, EdTech, or cybersecurity preferred). Hands-on with Google Ads, Meta Ads, LinkedIn Ads , GA4 , GSC , GTM , strict UTM governance . Strong semantic SEO & topical authority work (pillar/cluster sites, entity maps, schema at scale, internal link standards). Comfortable with Ahrefs/Semrush , Screaming Frog/Sitebulb , and content brief tools (e.g., Surfer/Clearscope/Frase/MarketMuse) or equivalent workflows. Landing pages & CRO: WordPress/Webflow (or similar), form builders, A/B tools; sharp ad & LP copy. Portfolio/case studies with hard metrics (non-brand traffic growth, rankings for target clusters, CPL, CVR, ROAS). Nice to Have Experience marketing cybersecurity / developer / technical training . Basic HTML/CSS , Canva/Figma, YouTube thumbnails & scripting. Webinar funnels (Zoom/Meet), influencer/affiliate experiments, community growth. Familiarity with Next.js /technical sites, CWV fixes, CDN/edge basics. KPIs (reported weekly) Non-brand clicks & impressions for clusters: cyber range, SOC deployment, CTI services, cybersecurity company, etc. Keyword movement by cluster , SERP features won (FAQ/HowTo/Video/Review snippets), internal link graph health . MQLs & SQLs , CPL/CPA , ROAS , CTR/CVR , landing page bounce & form-fill rate , pipeline impact. 30/60/90-Day Outcomes 30 days: SEO audit + topical map; tracking fixed; schema baseline; first cluster & programmatic LPs live; dashboards in Looker Studio. 60 days: 34 clusters active; non-brand clicks up 3050% ; 2 schema types deployed; 23 A/B wins on LPs; early page-1 entries for long-tail in cyber range/SOC/CTI. 90 days: Page-1 presence for multiple mid-tail terms; qualified demo requests up 2540% ; internal linking standards & content playbooks running at cadence. Tools You'll Use GA4, GSC, GTM, Google Ads, Meta, LinkedIn Ads, Ahrefs/Semrush, Surfer/Clearscope/Frase/MarketMuse, Screaming Frog/Sitebulb, Looker Studio/Sheets, Hotjar/Clarity, WordPress/Webflow. How to Apply Email SUBJECT: Digital Marketing Freelancer Application to [HIDDEN TEXT] with: 510 line pitch on relevant wins (SEO + leadgen), Portfolio/case studies with before/after metrics and example topical maps/entity schemas , Preferred engagement model (hourly/retainer), Availability (hrs/week) and start date.