Digital Marketing Specialist

About the Role

We are looking for a dynamic and proactive Digital Marketing Associate who can manage clients, execute marketing strategies, and drive growth across social media platformsespecially Instagram. The ideal candidate should have strong communication skills, agency-style execution speed, and a hands-on understanding of digital marketing.

Key Responsibilities

• Client Handling:

• Manage day-to-day communication with clients.
• Understand client requirements, goals, and brand guidelines.
• Provide regular updates, reports, and solutions.

• Instagram Marketing:

• Plan, create, and execute Instagram content strategies.
• Handle Instagram accounts end-to-end (posting, captions, hashtags, scheduling, insights).
• Manage reels, stories, trends, and engagement strategies.

• Marketing Campaigns:

• Assist in planning and executing digital marketing campaigns.
• Coordinate creatives, messaging, and campaign timelines with internal teams.
• Track and analyze campaign performance across social media.

• Communication & Coordination:

• Communicate effectively with clients, designers, and internal teams.
• Take briefs, explain concepts, and ensure smooth workflow.
• Handle client expectations and deliver work within deadlines.

• Research & Strategy:

• Stay updated with digital trends, Instagram algorithms, and competitor analysis.
• Propose new ideas, strategies, and content improvements.

Requirements

• 12 years of experience in digital marketing (freshers with strong skills can apply).
• Strong communication and client interaction skills.
• Hands-on experience with Instagram Marketing & Analytics tools.
• Knowledge of social media trends, reels, hashtags, and content strategies.
• Ability to multitask and manage multiple client accounts.
• Basic understanding of digital marketing concepts and campaigns.
• Must be proactive, creative, and team-oriented.

Preferred Skills

• Basic design knowledge (Canva familiarity is a plus).
• Experience with Meta Business Suite.
• Understanding of other platforms (Facebook, LinkedIn, YouTube).