As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products/services. Your role will involve utilizing various digital marketing techniques to drive traffic and engagement to our website. Key Responsibilities: - Plan and execute digital marketing campaigns, including SEO/SEM, email, social media, and display advertising campaigns - Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs) - Identify trends and insights, and optimize spend and performance based on the insights - Brainstorm new and creative growth strategies - Collaborate with internal teams to create landing pages and optimize the user experience - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels Qualifications Required: - Bachelor's degree in Marketing, Communications, or related field - Proven working experience in digital marketing, with a focus on SEO/SEM, email, and social media campaigns - Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns - Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate,

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Digital Marketing Specialist