Digital Marketing/ Social Media Manager

As a Marketing Specialist, you will be responsible for providing administrative support by updating databases, organizing marketing materials, and assisting in scheduling marketing activities. Your role will also involve content creation and management, including writing engaging content for websites, social media, and email marketing, as well as designing social media visuals and infographics. You will be actively involved in social media management by maintaining social media accounts, engaging with followers, monitoring trends, and competitor activity, as well as responding to comments and messages. Market research and analysis will be a key aspect of your responsibilities, where you will conduct research to identify target audiences and trends, analyze website traffic, and campaign performance using tools like Google Analytics to optimize and improve marketing strategies. In addition, you will play a crucial role in email marketing by drafting and sending marketing emails, maintaining email lists with proper segmentation. Supporting SEO efforts, keyword research, paid advertising campaigns, attending marketing events, training sessions, and communicating with clients and affiliate partners will also be part of your duties. This full-time, permanent position offers benefits such as cell phone reimbursement, health insurance, and provident fund. You will work day shifts with a yearly bonus. The ability to reliably commute or plan to relocate to Vasant Kunj, Delhi, Delhi, is required. A Master's degree is necessary for this role, along with 7 years of experience in digital marketing and social media marketing. Proficiency in English is also a requirement.,