Digital Marketing & SEO

Job Description

Role Overview We are seeking a skilled and detail-oriented Digital Marketing Executive with a strong emphasis on Search Engine Optimization (SEO) to boost our online visibility and engagement for our Business Management Company situated in Adoor and Kochi. The ideal candidate will not only manage digital marketing campaigns but also excel in SEO strategies, ensuring that our brand ranks prominently across search engines. This role demands creativity, analytical thinking, and technical expertise to drive measurable results while maintaining the organization’s professional image. Key Responsibilities Core SEO Responsibilities : Develop and implement comprehensive SEO strategies to improve website rankings on major search engines like Google and Bing. Perform in-depth keyword research , competitor analysis, and market trend assessments to identify opportunities for content and ranking improvements. Optimize website content, meta tags, headers, URLs, and images for on-page SEO . Execute off-page SEO activities, including backlink acquisition, guest blogging, and outreach to improve domain authority. Conduct regular technical SEO audits , identifying and resolving issues such as crawl errors, broken links, and site speed optimization. Monitor and analyze performance metrics using tools like Google Analytics , SEMrush , Ahrefs , and Google Search Console to refine strategies. Coordinate with teams across departments to ensure consistent messaging and branding across all digital platforms. Ability to travel as required for events, presentations, and business meetings. Digital Marketing Campaigns : Plan, execute, and manage Google Ads , Meta Ads , and other PPC campaigns to generate leads and conversions. Track and optimize campaigns, focusing on ROI and performance metrics. Content Marketing and Coordination : Collaborate with content developers to create SEO-optimized blogs , articles, landing pages, and website content. Ensure all written content aligns with keyword strategies and enhances user experience. Social Media and Brand Management : Develop engaging content for social media platforms, aligning with SEO goals to boost brand awareness. Monitor trends and audience insights to adapt strategies dynamically. Website Management : Maintain, update, and enhance the company website, ensuring SEO best practices are adhered to. Work with developers to implement structural improvements for better crawling and indexing. Analytics and Reporting : Provide detailed performance reports on SEO and campaign results, offering actionable insights. Use data visualization tools like Google Data Studio or Power BI for effective reporting. Preferred Candidate Education Requirements : Minimum: A degree or Certification in Marketing, IT, Business Administration, or related fields. Skills and Specialized Knowledge : SEO Expertise : Proficiency in tools such as SEMrush , Ahrefs , Moz , and Google Search Console . Advanced understanding of search engine algorithms and ranking factors. Digital Marketing Skills : Hands-on experience with Google Ads , Meta Ads , and email marketing platforms. Familiarity with social media management tools like Hootsuite or Buffer . Technical Skills : Strong knowledge of HTML , CSS , and JavaScript basics for technical SEO optimizations. Experience with CMS platforms like WordPress , Shopify , or similar systems. Additional Skills : Excellent written and verbal communication skills for creating SEO-friendly content and client communication. Strong analytical skills to interpret data and drive data-driven decisions. Multitasking abilities to handle multiple campaigns and projects efficiently. Appearance & Personality : A Professional candidate with an appealing personality and confident body language. Should embody professionalism and brand values. Job Type: Full-time Pay: ₹13,000.00 - ₹20,000.00 per month Supplemental Pay: Performance bonus Shift allowance Application Question(s): What is your salary expectations? Experience: Digital marketing: 1 year (Required) Language: English, Hindi (Required) Location: Kochi, Kerala (Preferred) Willingness to travel: 50% (Required) Work Location: In person