Digital Marketing & SEO Executive

Role & responsibilities

• Plan, execute, and manage

  digital marketing campaigns

  across SEO, social media, email, and web platforms.
• Develop and optimize

  website content

  (WordPress) and landing pages for SEO and user engagement.
• Create engaging

  social media content

  (posts, infographics, short-form videos, stories) using

  Canva

  and other creative tools.
• Manage and grow presence across

  Facebook, Instagram, LinkedIn, and emerging platforms

  with organic strategies.
• Execute

  email marketing campaigns

  via Mailchimp and similar tools for lead nurturing.
• Conduct keyword research and use tools like

  SEMrush, Ahrefs, MOZ

  for SEO optimization and competitor analysis.
• Track and analyze campaign performance using

  Google Analytics 4 (GA4)

  ,

  Google Tag Manager (GTM)

  , and reporting dashboards.
• Assist in

  setting up and optimizing paid campaigns

  (Google Ads, Meta Ads, LinkedIn Ads) as the company expands into paid media.
• Stay updated with the latest

  digital marketing and AI tools

  (ChatGPT, Gemini, Canva AI, etc.) to improve content creation, SEO, and reporting workflows.
• Collaborate on

  content writing

  for blogs, websites, and social platforms.
• Manage multiple projects with strong

  time management

  and

  self-ownership

  .

Preferred candidate profile

• Minimum

  1 year of experience

  in digital marketing.
• Strong knowledge of

  SEO, content marketing, and organic social media

  strategies.
• Hands-on experience with

  Canva, Mailchimp, WordPress, GTM, GA4

  .
• Basic to intermediate understanding of

  Google Ads, Meta Ads, LinkedIn Ads

  .
• Experience with SEO tools like

  SEMrush, Ahrefs, MOZ

  .
• Ability to

  write, edit, and optimize content

  for websites, blogs, and social media.
• Strong

  analytical mindset

  with ability to interpret campaign data and create actionable insights.
• Familiarity with

  AI tools

  (ChatGPT, Gemini, etc.) to enhance efficiency in content creation and analysis.
• Excellent communication and teamwork skills.
• A

  self-learner

  who keeps up with the latest digital marketing and AI trends.

Preferred Skills

• Creative eye for design and social media storytelling.
• Basic knowledge of video editing tools (desirable but not mandatory).
• Previous experience working in a digital agency or IT/software industry is a plus.