Sevina Data Llp

Role & responsibilities Plan, execute, and manage digital marketing campaigns across SEO, social media, email, and web platforms. Develop and optimize website content (WordPress) and landing pages for SEO and user engagement. Create engaging social media content (posts, infographics, short-form videos, stories) using Canva and other creative tools. Manage and grow presence across Facebook, Instagram, LinkedIn, and emerging platforms with organic strategies. Execute email marketing campaigns via Mailchimp and similar tools for lead nurturing. Conduct keyword research and use tools like SEMrush, Ahrefs, MOZ for SEO optimization and competitor analysis. Track and analyze campaign performance using Google Analytics 4 (GA4) , Google Tag Manager (GTM) , and reporting dashboards. Assist in setting up and optimizing paid campaigns (Google Ads, Meta Ads, LinkedIn Ads) as the company expands into paid media. Stay updated with the latest digital marketing and AI tools (ChatGPT, Gemini, Canva AI, etc.) to improve content creation, SEO, and reporting workflows. Collaborate on content writing for blogs, websites, and social platforms. Manage multiple projects with strong time management and self-ownership . Preferred candidate profile Minimum 1 year of experience in digital marketing. Strong knowledge of SEO, content marketing, and organic social media strategies. Hands-on experience with Canva, Mailchimp, WordPress, GTM, GA4 . Basic to intermediate understanding of Google Ads, Meta Ads, LinkedIn Ads . Experience with SEO tools like SEMrush, Ahrefs, MOZ . Ability to write, edit, and optimize content for websites, blogs, and social media. Strong analytical mindset with ability to interpret campaign data and create actionable insights. Familiarity with AI tools (ChatGPT, Gemini, etc.) to enhance efficiency in content creation and analysis. Excellent communication and teamwork skills. A self-learner who keeps up with the latest digital marketing and AI trends. Preferred Skills Creative eye for design and social media storytelling. Basic knowledge of video editing tools (desirable but not mandatory). Previous experience working in a digital agency or IT/software industry is a plus.