Digital Marketing (Real Estate)

8 - 12 years

0 - 1 Lacs

Posted:5 days ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Position:

Role Overview:

The Digital Marketing Manager will lead the organizations online marketing strategies, focusing on generating quality leads for residential and commercial real estate projects. This role requires strong expertise in performance marketing, SEO, social media, and digital branding tailored to the real estate sector.

Key Responsibilities:

  • Plan, develop, and execute

    360 digital marketing campaigns

    for real estate projects.
  • Manage

    lead generation campaigns

    across Google Ads, Meta Ads, YouTube, and real estate portals (MagicBricks, 99acres, Housing.com).
  • Optimize

    SEO strategies

    to rank project websites and micro-sites organically.
  • Build and track

    landing pages, forms, and lead funnels

    to maximize conversion.
  • Coordinate with

    sales team

    to ensure quality lead flow and measure ROI.
  • Manage

    remarketing campaigns

    to re-engage interested buyers.
  • Develop

    social media strategies

    (Facebook, Instagram, LinkedIn, YouTube) showcasing projects, walk-throughs, and customer stories.
  • Implement

    marketing automation

    for nurturing leads through WhatsApp, SMS, and Email campaigns.
  • Analyze digital performance metrics and share actionable insights with management.
  • Guide and mentor junior digital marketing executives.

Key Skills Required:

  • Proven track record of running

    high-conversion real estate campaigns

    .
  • Expertise in Google Ads, Facebook Ads, and SEO for real estate keywords.
  • Strong knowledge of

    real estate portals & property listing optimization

    .
  • Experience with CRM tools (Zoho, Salesforce, HubSpot, etc.) for lead tracking.
  • Knowledge of

    video marketing, reels, and influencer tie-ups

    .
  • Analytical mindset with proficiency in Google Analytics, Tag Manager, and reporting tools.

Qualifications:

  • MBA/Graduate in Marketing, Digital Marketing, or related field.
  • Real Estate Digital Marketing certifications preferred.

To Apply:

"Application for Digital Marketing Mythri Builders"

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