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Mellow Designs
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Digital Marketing (Performance + Content)

Digital Marketing (Performance + Content)

Mellow Designs

4 years

0 Lacs

bengaluru karnataka

Posted:3 weeks ago| Platform: SimplyHired logo

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Skills Required

analysis skills communication skills marketing time management

Work Mode

On-site

Job Description

Digital Marketing Manager (Performance + Content)

Job Summary We are hiring a Digital Marketing Manager with strong experience in performance marketing, content strategy, and social media execution. The ideal candidate has at least 4 years of agency experience, is highly analytical, understands ad performance deeply, and can also contribute to short-form content creation and influencer marketing.

Key Responsibilities

Performance Marketing

Plan, execute, and optimize paid campaigns on Google Ads and Meta Ads.
Reduce CAC and improve ROI through data-driven optimization.
Monitor daily campaign performance and align with KPIs.
Manage multi-channel media plans and budget allocations.

Influencer & Campaign Management

Identify and collaborate with influencers.
Manage deliverables, campaign execution, and reporting.
Track campaign impact and recommend improvements.

SEO & Organic Growth

Execute on-page, off-page, and technical SEO.
Conduct keyword research, competitor analysis, and audits.
Track organic performance and collaborate with technical/creative teams.

Performance Reporting

Create weekly & monthly reports with clear metrics.
Analyze data and present actionable insights.

Content & Social Media

Create short-form videos for Reels/Shorts with strong storytelling.
Develop content ideas aligned with brand + audience.
Write natural, engaging captions.
Manage community- comments, DMs, audience engagement
Track trends and refine content strategy accordingly.

Requirements

Minimum 4 years in digital/performance marketing (agency preferred).
Strong experience with Google Ads, Meta Ads, SEO, and analytics tools.
Understanding of OTT advertising and influencer ecosystem.
Strong analytical and reporting capability.
Ability to manage content workflows and social media.
Excellent communication and time-management skills.

Preferred

Certifications in Google Ads / Meta Ads.
Experience with Canva, CapCut, Adobe tools.
Basic photography/videography skills.
Portfolio of previous digital/content work.

What Helps You Fit In

Good taste in music (we vibe with Lumineers and Coldplay)
Preference for original ideas over copied references
Ability to take end-to-end ownership without micromanagement
Calm work ethic but strict adherence to deadlines
Comfortable with pets (we have a cat named Suki)

Perks of Working at Mellow

Morning tea, lunch, and snacks covered
Interactive brainstorming sessions with the team
Foosball matches and fun breaks
Weekends off no weekend work or deliverables
Health insurance coverage
Alternate Thursday team building activities
Up to six work-from-home days per month

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Digital Marketing (Performance + Content)