Digital marketing officer (Part-time, Equity only - No salary until funding)

About Kefilo

food-led wellness brand

energy, recovery, preventive care, and sustainable living

Role Type

• Equity-Based Role
• Part-time in the initial phase
• No fixed salary until funding or stable revenue
• Equity allocation post alignment, legal structuring, and Pvt. Ltd. registration
• 5-year vesting model
• Remote-first role
  

Role Title

Digital Marketing Officer

Role Objective

digital presence and lead-generation systems

Key Responsibilities

• Plan and execute digital marketing strategies across platforms
• Manage social media content, calendars, and posting
• Create and optimise performance campaigns (Meta, Google)
• Generate leads for subscriptions, workshops, and B2B programs
• Coordinate content creation (reels, posts, stories, blogs)
• Manage website updates, landing pages, and basic SEO
• Track metrics, insights, and campaign performance
• Align digital campaigns with on-ground events and partnerships
• Maintain brand consistency across all digital touchpoints
  

Skills & Experience Required

• Experience in digital marketing or growth roles
• Hands-on knowledge of social media, ads, and content
• Understanding of lead funnels and conversions
• Basic knowledge of SEO, analytics, and CRM tools
• Ability to work independently in an early-stage startup
• Interest in wellness, fitness, or food brands preferred
  

Growth & Ownership

• Opportunity to grow into Head of Growth / Marketing Lead
• Ownership in a scalable wellness ecosystem
• Fixed compensation begins after funding or revenue stability
  

Location

• Remote