Digital Marketing

Job Title: Digital Marketing Specialist
Company Name: Manipal Hospitals Job Description: As a Digital Marketing Specialist at Manipal Hospitals, you will be responsible for developing, implementing, and managing our digital marketing strategies to enhance our online presence and engage with our target audience effectively. Your role will involve creating compelling content, managing social media platforms, optimizing our website for search engines, and analyzing data to drive results. You will collaborate with various teams to ensure that our marketing strategies align with the overall goals of the organization and enhance our brand visibility. Key Responsibilities: - Develop and execute digital marketing campaigns across various channels, including social media, email, and search engine marketing. - Create engaging content for our website, blogs, and social media platforms. - Manage and optimize social media accounts to increase engagement and followers. - Conduct keyword research and implement SEO best practices to improve organic search rankings. - Analyze website traffic and user behavior using analytics tools to identify areas for improvement. - Monitor and report on the effectiveness of marketing campaigns and adjust strategies accordingly. - Stay updated on the latest trends in digital marketing and recommend innovative approaches to enhance our online presence. - Collaborate with the design team to create visually appealing marketing materials. Skills Required: - Strong understanding of digital marketing strategies and best practices. - Proficiency in SEO, SEM, and social media marketing. - Excellent written and verbal communication skills. - Ability to create engaging content tailored to different audiences. - Analytical skills to interpret data and make informed decisions. - Experience with marketing automation tools and CRM systems. - Strong project management skills and ability to meet deadlines. - Knowledge of graphic design principles is a plus. Tools Required: - Google Analytics - Google Ads - SEO tools (such as SEMrush, Moz, or Ahrefs) - Social media management tools (such as Hootsuite or Buffer) - Email marketing platforms (such as Mailchimp or Constant Contact) - Content management systems (CMS) like WordPress - Graphic design software (such as Adobe Photoshop or Canva) This is a great opportunity to be part of a leading healthcare organization and make a significant impact on our digital marketing efforts. If you are passionate about digital marketing and looking to grow your career in a dynamic environment, we encourage you to apply.

About the Role:
- The Digital Marketing role at Manipal Hospitals focuses on enhancing the online presence and visibility of the brand. - You will be responsible for developing and executing digital marketing strategies across various platforms. - The position requires staying updated with industry trends and incorporating best practices to drive engagement and conversions. About the Team: - You will be part of a dynamic marketing team that collaborates to achieve common objectives. - The team comprises creative professionals, data analysts, and content creators who work together on campaigns. - A supportive environment fosters innovation and encourages team members to share insights and strategies. You are Responsible for: - Creating and managing digital marketing campaigns, including social media, SEO, email, and PPC. - Analyzing performance metrics and optimizing strategies based on data-driven insights. - Collaborating with other departments to ensure cohesive brand messaging and effective marketing initiatives. To succeed in this role – you should have the following: - Proven experience in digital marketing with a focus on healthcare or similar industries. - Strong knowledge of SEO, content marketing, social media strategies, and analytics tools. - Excellent communication skills and the ability to work collaboratively in a fast-paced environment.