Digital Marketing Manager

About the Role:

Digital Marketing Manager

Key Responsibilities:

• Channel Strategy:

  Develop and execute integrated media strategies spanning paid (Google, Meta, programmatic, affiliate), owned, and earned channels (social media, content).

• Campaign Management:

  Plan, launch, and optimize performance-driven campaigns across Google Ads (Search, Display, UAC), Meta, and other relevant digital platforms to increase brand awareness, traffic, and conversions.

• SEO & ASO:

  Recommend, implement, and monitor SEO and App Store Optimization strategies to drive organic traffic and enhance visibility.

• Analytics & Optimization:

  Measure, analyze, and report on campaign performance using analytics tools (e.g., Google Analytics, Data Studio). Identify insights and optimize conversion funnels to improve ROI.

• Cross-Functional Collaboration:

  Work closely with Marketing, Sales, Design, and Content teams to create and optimize landing pages, ensuring a seamless user experience and consistent brand identity.

• Market & Trend Research:

  Conduct regular research on market trends, competitors, and customer behavior to inform strategy and identify growth opportunities

• Content & Social Media:

  Support content marketing initiatives, manage social media presence, and build meaningful engagement with online audiences.

• Continuous Improvement:

  Stay current on the latest digital marketing trends, technologies, and best practices to ensure strategies remain effective and innovative.

What You’ll Need:

• Bachelor’s degree in marketing, business, communications, or a related field.
• Minimum

  3 years

  of proven experience in

  digital marketing

  (performance campaigns, media planning, social media, analytics).
• Strong understanding of

  digital advertising technologies

  , platforms, and performance marketing metrics.
• Highly

  data-driven

  , with a passion for testing, learning, and continuous optimization.
• Experience with tools such as

  Google Ads, Meta Ads Manager, Google Analytics, Appsflyer,

  and other analytics platforms.
• Excellent communication and project management skills.