Digital Marketing Manager

5 - 8 years

7 - 11 Lacs

Posted:2 days ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Role Overview

The Digital Marketing Manager will be responsible for driving the company s digital outreach andpredictable top-of-funnel growth. This role manages social presence, inbound demand generation acrosspaid, organic, and lifecycle channels, with a key focus on delivering high-quality, sales-ready leads to theCustomer Acquisition team.

Key Responsibilities
  • Own and execute digital presence and demand generation across search, social, SEO, display, andretargeting channels.
  • Drive inbound lead acquisition through landing pages, gated assets, webinars, reports, and productfocused campaigns.
  • Build, manage, and optimize high-conversion funnel journeys from click to MQL.
  • Run persona-based digital campaigns for DevOps, Developers, CTOs, DevSecOps, and CSOs.
  • Collaborate closely with Sales and the Customer Acquisition team for pipeline-aligned campaigns.
  • Manage marketing automation, lead scoring, routing, and nurture workflows.
  • Track and analyze CPL, CAC, ROAS, and funnel conversion metrics to enable continuousoptimization.
  • Strengthen brand visibility through continuous content distribution and remarketing initiatives.

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