Digital Marketing Manager

Job Description

Digital Division of Deccan Herald/Prajavani Job Description for Digital Marketing Manager Location Bangalore (Head Office) Reporting to: Digital Business Head Job Description: We are looking for a detail-oriented, highly organised, self-motivated digital marketing manager to join us at The Printers Mysore Ltd. This person will be responsible for all marketing & promotional activities of our brands www.deccanherald.com & www.prajavani.net In this role you will work closely with the product, sales, subscription & editorial teams to understand their needs & work on campaigns to fulfil them. You will play a critical role in driving the success of our marketing campaigns and initiatives by analysing data, building data pipelines, identifying trends, setting up and reporting on the results of tests, and providing actionable insights to improve our marketing efforts. Key Responsibilities: Plan and execute all digital marketing including SEO/SEM, marketing epaper, newsletter, social media and display advertising campaigns. Design, build, and maintain our social media presence. Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Brainstorm new and creative growth strategies. ¢ Plan, execute, and measure experiments and conversion tests. ¢ Collaborate with internal teams to create landing pages and optimize user experience. ¢ Utilize strong analytical ability to evaluate end-to-end client experience across multiple channels and client touch points. ¢ Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. Qualification & Experience ¢ Proven digital marketing experience of a min 5 -7 years in any reputed company. ¢ Demonstrated experience working on digital campaigns, specifically with Google & Facebook ads. ¢ Experience in other ad serving technologies is an added plus. ¢ Proficiency in MS Office software and aptitude to learn new systems. ¢ Good analytical skills for reporting/optimising/providing performance insights. ¢ Experience managing multiple competing priorities, duties and projects in a fast-paced environment ¢ Team player with a strong work ethic ¢ Working knowledge of HTML and Javascript is a plus. About Us The Printers Mysore limited is a leading Media Company in India with iconic media brands like Deccan Herald and Prajavani. The Printers Mysore is going from being an integral part of the print media ecosystem to a diversified media group. Capitalizing on the strength of its media brands, it has embarked on a journey to develop a digital media business for the 21st century media consumer. Currently Deccan Herald and Prajavani are available across various digital products such as desktop and mobile sites, mobile apps and e-papers. The brands have incrementally increased their focus on digital and social media, by creating specialized content in this area. Know more about us - https://printersmysore.com | https://www.deccanherald.com | https://www.prajavani.net/ https://www.facebook.com/deccanherald | https://www.facebook.com/prajavani.net Management Council & Executive Leadership info: https://printersmysore.com/Team -----------------------------------------------------------------------------------------------------------