Digital Marketing Manager

Job Title:

Department:

Job Summary

brand visibility, patient engagement, lead generation, social media growth, website performance, and e-commerce support

Key Responsibilities

1. Digital Strategy & Planning

• Develop and implement a comprehensive digital marketing strategy aligned with hospital and business goals.
  
• Plan monthly and quarterly campaigns for hospital services, doctors, OPD, camps, awareness programs, and e-commerce brands.
  
• Identify growth opportunities across SEO, social media, paid ads, and content marketing.
  

2. Social Media Management

• Manage social media platforms (Instagram, Facebook, LinkedIn, YouTube, Google Business Profile).
  
• Create, schedule, and monitor posts, reels, videos, and stories.
  
• Coordinate with designers, videographers, and content writers.
  
• Ensure healthcare communication is ethical, accurate, and compliant with NABH norms.
  
• Monitor comments, messages, and reviews; ensure timely responses and escalation.
  

3. Website & SEO Management

• Oversee website content updates, landing pages, and service pages.
  
• Coordinate with developers for performance, UI/UX, image quality, and technical fixes.
  
• Implement on-page and off-page SEO strategies to improve search rankings.
  
• Track website traffic, conversions, and lead performance.
  

4. Paid Campaigns & Lead Generation

• Plan and manage paid ads (Google Ads, Meta Ads, YouTube).
  
• Optimize ad creatives, targeting, and budgets for patient leads and brand growth.
  
• Track cost per lead, ROI, and campaign effectiveness.
  

5. E-Commerce & Product Marketing Support

• Support e-commerce operations including product listings, banners, promotions, and campaigns.
  
• Coordinate image quality, product descriptions, and display standards.
  
• Work with website teams to improve customer experience (image clarity, zoom features, loading speed).
  
• Track performance metrics such as traffic, engagement, and conversions.
  

6. Content Creation & Branding

• Guide content creation for blogs, videos, posters, reels, and patient education materials.
  
• Ensure brand consistency across all digital platforms.
  
• Highlight success stories, testimonials, awareness drives, and institutional achievements.
  

7. Analytics, Reporting & MIS

• Track and analyze performance using tools like Google Analytics, Search Console, and social insights.
  
• Prepare weekly and monthly MIS reports on reach, engagement, leads, and conversions.
  
• Use data-driven insights to improve strategies.
  

8. Team & Vendor Coordination

• Manage internal digital team members and external agencies.
  
• Ensure timelines, deliverables, and quality standards are met.
  
• Coordinate with hospital administration, doctors, and management for approvals.
  

9. Compliance & Ethical Marketing

• Ensure all digital communication follows healthcare advertising ethics and NABH guidelines.
  
• Avoid misleading claims; ensure patient privacy and data protection.
  
• Maintain documentation related to digital campaigns when required for audits.
  

Required Qualifications

• Graduate / Postgraduate in Marketing, Digital Marketing, Mass Communication, or related field.
  

• 3–6 years of experience

  in digital marketing (healthcare experience preferred).
• Strong understanding of SEO, social media, paid ads, and website management.
  
• Basic knowledge of e-commerce platforms and online sales funnels.
  

Key Skills & Competencies

• Strategic thinking and campaign planning
  
• Strong communication and coordination skills
  
• Knowledge of healthcare branding and patient psychology
  
• Data analysis and reporting
  
• Team and vendor management
  
• Creative mindset with result-oriented approach

  Role & responsibilities

Preferred candidate profile