Digital Marketing Manager

Job Description

Key Responsibilities Develop and execute digital marketing campaigns. Optimize websites for better search engine rankings (SEO). Manage social media platforms, including LinkedIn , to engage with professional audiences. Create and distribute email newsletters and LinkedIn content. Analyze marketing metrics and track campaign performance. Plan and manage paid advertising campaigns across Google Ads, LinkedIn Ads, Meta Ads, and other platforms. Conduct email marketing campaigns, including automated sequences and targeted outreach. Perform A/B testing on email content and ad creatives to optimize performance. Conduct audits for social media, paid ads, and website performance. Collaborate with sales teams to align marketing strategies. Required Skills & Qualifications Bachelor's degree in marketing, business, or a related field. Strong understanding of SEO, SEM, paid ads, and email marketing . Experience with LinkedIn marketing , including organic and paid strategies. Ability to create high-converting ad creatives and compelling email copy. Knowledge of marketing automation tools and CRM systems. Proficiency in ad analytics and conversion tracking.