Work Areas Responsibilities & Outcomes Digital Marketing Strategy i. Designing and executing digital marketing strategies and plans for customer acquisition. ii. Monitoring and analyzing the impact of digital marketing initiatives across various channels. iii. Developing corrective action plans to ensure the achievement of targeted outcomes. iv. Planning and organizing marketing campaigns and initiatives. v. Utilizing creative skills to develop innovative problem-solving approaches User Experience Analysis and Measurement Conducting user experience analysis to improve overall user experience. Monitoring and analyzing key performance indicators (KPIs) to measure progress and make informed decisions. Utilizing analytical tools for measuring and analyzing marketing activities and content creation. Lead Generation and Growth Contributing to the organizations reach, brand development, lead conversion. Running effective and cost-efficient marketing campaigns Execution and Optimization Managing social media accounts and campaigns. Implementing search engine optimization (SEO) strategies. Optimizing paid advertising campaigns. Creating and managing email marketing campaigns. Developing and managing content marketing strategies. Monitoring website performance and conducting optimizations. QUALIFICATIONS & EXPERIENCE - Qualifications: Bachelors degree and MBA in business/marketing or a related field - Experience: 6-7 years of overall experience

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