Digital Marketing Manager

Role & responsibilities

Job Title: Assistant Manager - Digital Marketing

Job location: Coimbatore

Job Type: Permanent/On Roll

Interview: Virtual

Department: Marketing

Reports To: Head Marketing

Position Summary:

Experience: 4-8 years relevant experience

Responsible for driving our organic presence across platforms, support influencer collabs, coordinate shoots, and keep an eye on whats happening in the lifestyle jewellery space

Key Requirements

• 4 to 6 years of experience in digital marketing, content, or brand roles
• Youve worked with lifestyle, jewellery, or fashion brands (preferred, not mandatory)
• Strong sense of design and storytelling for Gen Z audiences
• Familiar with Instagram tools, Canva, Google Sheets, and trend tracking
• Curious, collaborative, organized, and genuinely excited about building a brand.

Principal Accountabilities:

1. Social Media & Content Planning

• Assist in creating monthly content calendars for Instagram and YouTube Shorts
• Schedule and post content, ensuring a consistent and distinct brand voice
• Monitor engagement and performance, and recommend tweaks when needed

2. Content Creation & Coordination

• Work with design and copy teams to put together visually engaging and on-trend content
• Help plan themes around festivals, product launches, or Gen Z moments
• Make sure everything looks and sounds like Glow

3. Influencer & Shoot Support

• Help shortlist and manage micro-influencers and content creators
• Coordinate shoot planning, approvals, and timelines
• Support with behind-the-scenes coordination for campaign films and photoshoots

4. Brand & Market Awareness

• Keep an eye on what similar jewellery or lifestyle brands are doing
• Share insights, trends, and ideas that can make Glow stand out
• Spot Gen Z content cues we should act on

5. Agency & Team Coordination

• Liaise with creative agencies for campaign assets
• Share clear briefs and timelines, and follow up to make sure everythings on track
• Work alongside product, retail, and in-store teams to keep things aligned

Interested candidate please apply here. Also share your profile to

chidananda@manpower.co.in;

Best Regards,

HR Team - Manpower Group

Preferred candidate profile