Digital Marketing Manager

Digital Marketing Manager

Performance Marketing & Campaign Optimization:

• Plan and execute paid advertising campaigns across Google Ads, Meta Ads Manager (Facebook, Instagram), LinkedIn Ads, and emerging platforms
• Monitor and optimize daily campaign metrics: CPC, CPA, ROAS, CTR, conversion rates
• A/B test ad creatives, audiences, and landing pages for continuous improvement
• Manage campaign budgets strategically to maximize ROI
• Implement advanced audience targeting including remarketing and lookalike audiences

Search Engine Optimization & Organic Growth:

• Develop and implement SEO strategies to improve search rankings and drive organic traffic
• Conduct keyword research, competitor analysis, and technical SEO audits
• Optimize on-page and technical elements for search engine visibility
• Monitor SEO performance and adjust strategies based on algorithm updates

Analytics & Performance Reporting:

• Track campaign results using Google Analytics, Google Tag Manager, CRM systems
• Create dashboards and performance reports with actionable insights
• Attribute results across multiple channels using conversion tracking
• Share learnings and best practices with internal teams

Cross-Functional Collaboration:

• Partner with creative and content teams to develop high-performing ad assets
• Collaborate on landing page optimization and conversion rate improvements
• Work with sales and product teams to align marketing goals with business objectives

Growth & Innovation:

• Research new marketing channels, tools, and platforms
• Test emerging advertising technologies and audience targeting capabilities
• Stay current with digital marketing trends and industry best practices

Required Experience & Skills:

• 24 years of hands-on experience in performance marketing, paid media management, or digital advertising
• Expert proficiency with

  Google Ads, Meta Ads Manager, and LinkedIn Ads

• Strong technical skills with

  Google Analytics 4

  , Google Tag Manager, Excel, Google Sheets
• Proven understanding of SEO fundamentals (keyword research, on-page optimization, technical SEO)
• Analytical mindset with ability to interpret marketing metrics and make data-driven decisions
• Excellent communication skills to translate complex data into clear insights
• Meticulous attention to detail in campaign management and tracking setup
• Google Ads Certification and/or Meta Blueprint Certification

Technical Proficiency:

• Google Ads (search, display, shopping campaigns)
• Facebook Ads Manager and Instagram advertising
• LinkedIn Campaign Manager
• Google Analytics 4 and conversion tracking
• Google Tag Manager and pixel implementation
• Landing page optimization and CRO principles
• Marketing automation platforms (HubSpot, Marketo, ActiveCampaign)

Soft Skills:

• Data literacy and analytical thinking
• Problem-solving and optimization mindset
• Communication and stakeholder management
• Self-motivated and proactive learner
• Collaborative team player
• Adaptability in fast-paced environments