Job
Description
Qualification Post Graduation in Marketing, having 10 to 15 years experience in Luxury space Marketing, Branding & Positioning Age 35 to 40 years Special Attributes Knowledge of digital marketing, Website management & Social media. Job Description Job Title Marketing Manager Department Sales & Marketing Job Profile Senior Manager / Manager Reports To Corporate General Manager Sales & Marketing Job Summary Marketing Manager, or Strategic Marketing Manager, who is responsible for developing, executing and managing the companys marketing efforts to promote its brand, products or services. Duties and responsibilities Creating marketing strategies to achieve organisational goals Implementing marketing campaigns from ideation to execution Managing the marketing budget Coordinating marketing efforts with cross-functional teams like sales and product development Analysing marketing data and metrics to refine marketing strategies Staying updated with the latest marketing trends Develop and execute digital marketing strategies. Align digital marketing with overall business objectives. Conduct market research and competitor analysis. Ensure website luxury appeal, user experience, and mobile-friendliness. Manage website content, updates, and search engine optimization (SEO). Monitor website analytics and performance. Develop and implement social media strategies. Manage social media presence across platforms (e.g., Instagram, Facebook, Twitter).Create engaging content, campaigns, and influencer partnerships. Manage digital marketing budget. Allocate resources to various digital channels. Ensure ROI-driven budget decisions. Collaborate with marketing, sales, and operations teams. Ensure alignment with overall business objectives. Provide digital marketing expertise to teams. To handle all metrics of Website, Social media, Search engine, paid advertising, influencer marketing and customer engagement. To overlook operations of media relation, reputation management, crisis communications, event planning, brand messaging and media & influencer events. To ensure the process of Marketing reporting and analytics Directly supervises / Controls Marketing staff & Public Relation Staff Co-ordinates with Corporate GM Ops, Corporate C
