Digital Marketing Manager Lead

Position Overview

Key Responsibilities

Strategy & Planning

• Develop and execute performance marketing strategies across

  Google Ads, Meta (Facebook & Instagram), LinkedIn, and other digital platforms

  .
• Plan, manage, and optimize campaigns to achieve

  lead generation, conversions, and ROI goals

  .
• Manage digital budgets, forecast performance, and allocate spend effectively.
  

Campaign Execution & Optimization

• Set up, monitor, and optimize

  PPC campaigns, social media ads, display, remarketing, and SEO strategies

  .
• Perform

  A/B testing

  on ad creatives, landing pages, and funnels to improve conversion rates.
• Track KPIs such as

  CAC, CTR, CPC, ROAS, and LTV

  to ensure campaign efficiency.
• Use data-driven insights to continuously improve campaign performance.
  

Team & Collaboration

• Work closely with the

  creative, content, and web development teams

  to align campaigns with brand messaging.
• Collaborate with sales teams to ensure marketing leads are qualified and nurtured effectively.
  
• Provide guidance and mentorship to junior digital marketing staff, where applicable.
  

Analytics & Reporting

• Monitor and report on campaign performance using tools like

  Google Analytics, GA4, Data Studio, HubSpot, or other CRM dashboards

  .
• Generate actionable insights and present reports to senior management and stakeholders.
  

Skills & Qualifications

• Proven experience (36 years) as a

  Digital Marketing Manager, Performance Marketing Manager, or similar role

  .
• Strong knowledge of

  Google Ads, Facebook Business Manager, LinkedIn Ads, SEO, and programmatic advertising

  .
• Hands-on experience with

  Google Analytics, Tag Manager, and conversion tracking

  .
• Excellent understanding of

  funnel marketing, attribution models, and growth metrics

  .
• Strong analytical skills with ability to interpret data and drive actionable decisions.
  
• Up-to-date with the latest

  digital marketing trends, tools, and best practices

  .
• Exceptional communication and project management skills.
  

What We Offer

• Competitive salary and performance-based incentives.
  
• Opportunities for

  career growth, leadership development, and training

  .
• Exposure to diverse projects across multiple industries.
  
• A dynamic and supportive team environment.